by Klaudia Tirico | Aug 30, 2016 | Industry News
Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but they’re unable to do it at an optimal speed, according to a new study from Forrester Consulting and Visual IQ. The report noted that...
by Klaudia Tirico | Aug 29, 2016 | Demanding Views
Thanks to skyrocketing internet adoption rates around the world, more companies than ever are expanding into global markets through online channels. Unfortunately, many of them are learning that a one-size-fits-all marketing approach often doesn’t fit at all....
by Klaudia Tirico | Aug 26, 2016 | Solution Spotlight
InSight by Sales Leads is a customized B2B prospecting solution that can help sales teams eliminate the need for researching leads and accelerate their sales process with targeted contact data and relevant company insights. The tool analyzes, procures and organizes...
by Klaudia Tirico | Aug 24, 2016 | Industry News
PX, a lead generation platform, has partnered with call attribution provider DialogTech to allow clients to manage their campaigns and integrate pay-per-call into their marketing strategies, the company said. According to PX, integrating DialogTech into its platform...
by Klaudia Tirico | Aug 22, 2016 | Demanding Views
When it comes to 1:1 human interactions, perception is reality. Intention means little; the way in which you deliver a message — be it solemn condolences or boisterous congratulations — is what the other person experiences. But in the competitive world of B2B...
