by Klaudia Tirico | Aug 19, 2016 | Solution Spotlight
Bizible has added an account-based marketing (ABM) solution to its platform that enables marketers to link their ABM efforts to revenue and optimize resources. FEATURES/FUNCTIONALITY Marketers can use Bizible’s ABM solution to measure and report on the...
by Klaudia Tirico | Aug 12, 2016 | Industry News
Account-based marketing (ABM) is becoming the hottest thing in B2B marketing since automation — and for good reason. New benchmark insights from BrightFunnel, an attribution and forecasting solution for B2B marketers, reveal that companies taking a more targeted...
by Klaudia Tirico | Aug 10, 2016 | Solution Spotlight
Widen Quick Insights is an analytics “cheat sheet” for digital marketers that reveals the most engaging content, where it’s used and how it could perform better. FEATURES/FUNCTIONALITY Quick Insights is an analytics feature in the Widen Media...
by Klaudia Tirico | Aug 10, 2016 | Industry News
When it comes to the B2B marketing stack, we know one thing for sure: The list of technology vendors to choose from is growing at a rapid rate. In fact, Scott Brinker, Editor of chiefmartech.com, said that list grew to approximately 3,500 companies in 2016, compared...
by Klaudia Tirico | Aug 8, 2016 | Solution Spotlight
Madison Logic Activate ABM is an account-based marketing (ABM) platform designed to unify targeted advertising and content syndication tactics to drive B2B marketers’ lead generation programs. The solution features an ABM-centric data management platform (DMP)...
