by Klaudia Tirico | Jul 25, 2016 | Industry News
Dentsu Aegis Network, a global agency network, announced it has acquired B2B marketing agency gyro for an undisclosed sum. Dentsu Aegis will combine gyro with its existing B2B media agency Interprise to form what it calls a global B2B network. Dentsu Aegis said the...
by Klaudia Tirico | Jul 22, 2016 | Demanding Views
Having clean contact data is an essential component to any sales or marketing program. With more accurate and complete data, you improve segmentation, lead scoring and content alignment. Bad data? It can not only cost you time and money, but key...
by Klaudia Tirico | Jul 20, 2016 | Industry News
Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It depends on who you ask. When done properly, email is still a very strong channel for engaging with B2B buyers. Companies such as Uberflip, with email open rates that...
by Klaudia Tirico | Jul 19, 2016 | Industry News
Sales productivity solutions provider TinderBox has changed its brand name to Octiv and updated its offerings to a single platform, which the company said will streamline sales workflows by connecting data sources, tools and customers. Since it was founded in 2010,...
by Klaudia Tirico | Jul 18, 2016 | Solution Spotlight
KickFire Prospector is a free prospecting and sales automation tool. Available as a Chrome browser extension, KickFire is designed to streamline the prospecting process by reducing the time a salesperson spends identifying accounts. FEATURES/FUNCTIONALITY The sales...
