by Klaudia Tirico | Jul 12, 2016 | Industry News
Multimedia marketing platform ON24 has launched ON24 Intelligence, a webinar analytics package designed to help marketers pass leads to sales and prove the ROI of their webinar efforts. The solution features comprehensive webinar analytics in four key areas of...
by Klaudia Tirico | Jul 12, 2016 | Solution Spotlight
For customer-facing teams looking to capture, retain and measure audience engagement, Vidyard Engage is a suite of tools designed to help users incorporate video content into email sent from Gmail and Outlook. The solution can also provide intelligence regarding who...
by Klaudia Tirico | Jul 11, 2016 | Industry News
Digital marketing solutions provider MultiView has released VisitorView, a data analytics solution for B2B companies that was previously only available to MultiView programmatic advertising customers. The solution is designed to show what companies make up a...
by Klaudia Tirico | Jul 8, 2016 | Demanding Views
Once upon a time, account-based marketing (ABM) was called account-based sales. Sales teams would decide which big fish they wanted to go after, and they would tap marketing to create personalized letters and collateral pieces to send to those targets as “door...
by Klaudia Tirico | Jul 5, 2016 | Solution Spotlight
MultiView’s Persona Targeting solution is designed to enable B2B companies to place digital display ads in front of a highly defined target audience during the early stages of the buying journey. With this form of programmatic advertising, customized creative...
