by Klaudia Tirico | Jun 30, 2016 | Industry News
RingLead, a data quality solution provider, has launched Unique Web-to-Lead. This new solution is designed to prevent lead duplication, link leads to existing accounts and append firmographic, contact and social data. Unique Web-to-Lead also offers a suite of...
by Klaudia Tirico | Jun 28, 2016 | Case Studies
Account-based marketing (ABM) technology provider Demandbase leveraged LookBookHQ, a content marketing automation platform, to help create bundled content intended to educate its target account audience on ABM. Challenge: Demandbase wanted to engage with its target...
by Klaudia Tirico | Jun 27, 2016 | Solution Spotlight
Return Path’s Email Optimization Platform is designed to give marketers new levels of insight to solve deliverability issues and improve email campaign performance. Features of this release include a Mission Control dashboard, ESP Connect and a new...
by Klaudia Tirico | Jun 22, 2016 | Industry News
Twitter is looking to enhance its video content capabilities with two recent moves: The company acquired Magic Pony, a machine learning and visual processing technology, and has partnered with video marketing platform Innovid to provide data analytics and tools to...
by Klaudia Tirico | Jun 22, 2016 | Industry News
As B2B companies continue to invest more and more resources, time and energy into content, many are starting to realize that they’ve got to understand their own content first, including how it is working for them. B2B companies such as New Pig are finding value...
