by Klaudia Tirico | Jun 1, 2016 | Financial News
UBM, a multinational media company and B2B events organizer, has acquired Content Marketing Institute (CMI) for $17.6 million. Through the acquisition both CMI and its leading content marketing event, Content Marketing World, will be part of UBM’s technology...
by Klaudia Tirico | Jun 1, 2016 | Industry News
Account-based marketing (ABM) platform provider Madison Logic has teamed up with Tapad, a cross-screen marketing technology solutions vendor, to enable B2B marketers to leverage targeted advertising and content syndication programs across all devices, including...
by Klaudia Tirico | May 31, 2016 | Industry News
Marketo has entered into a definitive agreement to be acquired by Vista Equity Partners, a software and data private equity firm. Vista will buy all outstanding shares of Marketo common stock for a total value of $1.79 billion, taking the marketing automation company...
by Klaudia Tirico | May 30, 2016 | Solution Spotlight
The insight3 platform is an account-focused tool that delivers automated customer insights for both marketing and sales teams. FEATURES/FUNCTIONALITY The insight3 platform is designed to help B2B enterprises generate a bigger pipeline from the key and named accounts...
by Klaudia Tirico | May 26, 2016 | Financial News
Sales enablement platform Showpad has raised $50 million in Series C funding. The round was led by Insight Venture Partners, with additional participation from previous investors, including Dawn Capital and Hummingbird Ventures. Showpad will use the investment to...
