by Klaudia Tirico | Mar 24, 2016 | Industry News
While most technology marketers have embraced content marketing, their practices have changed over the past year, resulting in lower overall effectiveness this year compared with 2015. A study released by the Content Marketing Institute, titled: B2B Technology Content...
by Klaudia Tirico | Mar 23, 2016 | Industry News
Account-based marketing (ABM) company Demandbase has partnered with Integrate, an outbound demand generation company, to expand its ABM offering and provide marketers with an automated process to capture leads. Through the partnership, Demandbase will be able to use...
by Klaudia Tirico | Mar 22, 2016 | Financial News, Industry News
Propel Business Solutions, a provider of digital marketing products and solutions for local businesses, announced it has acquired marketing software firm ThriveHive for $11.8 million. Both companies focus on digital marketing for small businesses (SMBs); the...
by Klaudia Tirico | Mar 22, 2016 | Industry News
San Francisco-based start-up YesPath, a company founded by two ex-Salesforce execs, announced its first product: an account-based marketing (ABM) tool powered by artificial intelligence. SaaS-based YesPath tracks a sales team’s target accounts, turning data into...
by Klaudia Tirico | Mar 21, 2016 | Industry News
Predictive sales and marketing platform Infer Inc. has released the Net-New Builder, an extension of the company’s Profile Management platform that features new predictive demand generation capabilities to help marketers identify net-new leads. Infer Profile...
