by Klaudia Tirico | Mar 8, 2016 | Industry News
Eighty-three percent of marketers say creating personalized content is their biggest challenge, according to research published by interactive video technology provider Rapt Media, and an overwhelming majority (94%) believe that content technology is necessary to...
by Klaudia Tirico | Mar 4, 2016 | Industry News
Demandbase announced the results of its Ad Waste Survey, revealing that 71% of B2B marketers admit their organization’s digital advertising fails to meet their expectations. The survey, issued in conjunction with Wakefield Research, polled 500 B2B marketers at...
by Klaudia Tirico | Mar 3, 2016 | Industry News
After a not-so-successful attempt at implementing its Lead Accelerator product after acquiring Bizo, LinkedIn has announced the launch of Account Targeting, a solution designed to running account-based marketing (ABM) campaigns through the LinkedIn platform. The new...
by Klaudia Tirico | Mar 2, 2016 | Industry News
ON24, a webinar platform provider, announced its revenue has increased 70% year-over-year in 2015, crediting its SaaS-based webinar product portfolio as a top performer. The company also launched ON24 Demand last month, a content distribution platform designed to help...
by Klaudia Tirico | Mar 1, 2016 | Demanding Views
The reality is that nothing is ever stationary in B2B prospecting. If sales teams stick to the same model year after year, they’ll lose. Conversely, if they abandon everything they’ve done to make things calculable thus far, they will also likely fail....
