by Klaudia Tirico | Feb 19, 2016 | Industry News
Contently, a content marketing technology provider, has acquired marketing and sales analytics start-up Docalytics for an undisclosed amount. The acquisition will give Contently access to the Docalytics Insight Engine, a tracking and analytics software, which...
by Klaudia Tirico | Feb 18, 2016 | Industry News
A 2015 study from SiriusDecisions found that 90% of marketers believe account-based marketing (ABM) is a must-have, but only 20% have implemented the strategy within their organization. Those who are using it are seeing significant success. During a panel at the 2016...
by Klaudia Tirico | Feb 16, 2016 | Industry News
The explosion of technology has impacted the way marketers validate and move prospective customers through the pipeline. As technology evolves, so do marketing strategies. During their keynote session at the B2B Content2Conversion Conference, Impact Over Activity: Why...
by Klaudia Tirico | Feb 12, 2016 | Financial News
Marketo announced its fourth quarter and full year 2015 results, noting a 40% increase in year-over-year revenue to $209.9 million. Revenue spiked to $58.3 million during the fourth quarter, a 38% increase compared to Q4 2014. The company currently serves more than...
by Klaudia Tirico | Feb 11, 2016 | Industry News
Email marketing service provider Delivra has launched the Drip Campaign Builder toll for its email marketing platform. The feature is designed to provide users with the tools to schedule lead nurturing email campaigns, as well as help determine the types of emails to...
