by Klaudia Tirico | Jan 6, 2021 | Financial News
SalesLoft, a sales engagement platform, raised $100 million at a $1.1 billion valuation, bringing total funding to $245 million. Owl Rock Capitalled the round with participation from HarbourVest and Emergence Capital and others. SalesLoft...
by Klaudia Tirico | Dec 21, 2020 | Demanding Views
ABM has been one of the hottest trends in marketing in recent years. It gained popularity through its simplicity: If you could provide quality marketing over quantity, you could win huge deals in the enterprise by tailoring content to your biggest prospects....
by Klaudia Tirico | Dec 18, 2020 | Industry News
Throughout 2020, Demand Gen Report has spoken with a variety of B2B marketing and sales practitioners and thought leaders about the effects of Covid-19 on the industry, as well as their own go-to-market strategies. A common topic of discussion revolved around events...
by Klaudia Tirico | Dec 11, 2020 | Industry News
As the adoption of intent data continues to rise in the B2B marketing space, data vendors are quickly integrating it into their offerings. However, a majority of these intent insights don’t go beyond the account-level. NetLine Corporation, a B2B-specific content...
by Klaudia Tirico | Dec 9, 2020 | Industry News
Sales enablement is in the middle of a slight overhaul. Covid-19 has accelerated the need to (virtually) help sales teams cater to buyer needs on the buyer’s terms, providing them with the content and information they need at the right time. Enter Sales...
