by Klaudia Tirico | Oct 6, 2020 | Industry News
Triblio, an account-based marketing company recently acquired by IDG, has released a new ABM module designed to automate and scale high-performing multichannel campaigns. The Triblio Orchestrator is an extension to the company’s existing platform that aims to...
by Klaudia Tirico | Sep 16, 2020 | Industry News
Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more...
by Klaudia Tirico | Sep 2, 2020 | Blog
What I love most about my job is that I get to talk to a ton of smart, inspiring marketing and sales professionals on a daily basis. Whether they are influencers in the space, speakers, authors — you name it — my days are filled with great conversations. I even...
by Klaudia Tirico | Aug 21, 2020 | Demanding Views
Event marketing is undergoing a digital transformation, driven by travel and meeting restrictions due to Covid-19. In the past, CMOs spent 25% to 30% of their budgets on in-person meetings and events, according to research by Frost and Sullivan. Today, this sector is...
by Klaudia Tirico | Jul 22, 2020 | Industry News
Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved as the buyer’s journey became more complex. With organizations having multiple decision-makers in buying groups to research a potential purchase, attribution...
