by Klaudia Tirico | Mar 9, 2020 | Demanding Views
There’s nothing my marketing team loves more than hearing our sales team ringing the bell signifying that they just closed a deal. Because at the end of the day, marketing and sales are all pulling for the same thing: more pipeline and more revenue. But as...
by Klaudia Tirico | Mar 6, 2020 | Industry News
Sales engagement platform and unicorn startup Outreach has launched a new integration with Microsoft Dynamics 365 Sales. The integration positions users to leverage Outreach while syncing data with Microsoft Dynamics 365 Sales, allowing them to automate administrative...
by Klaudia Tirico | Mar 4, 2020 | Industry News
For nearly five years, we’ve been told that our attention spans are shorter than that of a goldfish. Study after study showed that people would lose concentration after eight seconds, while a goldfish’s attention span was nine. To address this new...
by Klaudia Tirico | Mar 1, 2020 | Demanding Views
Real talk: We haven’t strayed very far from our knuckle-dragging days. I mean, it’s hard to tell — with our smartphones and upright posture — but neurological research has confirmed that our primal functions are just as important, if not more so than our...
by Klaudia Tirico | Feb 28, 2020 | Industry News
In 2019, Brian Fanzo’s B2BMX keynote on Millennials was so popular that this year, the B2B Marketing Exchange brought him back for an encore. In his 2020 presentation, “Meet the Millennials: How B2B Brands Are Bridging Generational Divides for Teams and Buyers,”...
