by Klaudia Tirico | Feb 28, 2020 | Blog
The entire Demand Gen Report team and I are still on a high from the epic show that was the B2B Marketing Exchange. (I’m currently writing this blog post from the airport as I wait to board my red-eye back to New Jersey.) It’s crazy to think that...
by Klaudia Tirico | Feb 27, 2020 | Industry News
B2B marketers react to the thought of artificial intelligence (AI) in different ways, said Pam Didner of Relentless Pursuit LLC. Pessimists may envision dystopian universes as portrayed in the Terminator, Blade Runner or The Matrix; optimists may picture R2D2 or Data...
by Klaudia Tirico | Feb 25, 2020 | Industry News
The world of B2B marketing is constantly changing, with new tools, new ideas and new challenges coming at breakneck speeds. Offering a wealth of speakers and sessions to help marketers stay abreast of the latest trends, the 2020 B2B Marketing Exchange focused on...
by Klaudia Tirico | Feb 25, 2020 | Demanding Views
The B2B buyer’s journey is a nonlinear process. But sellers still track deals using discrete stages in a linear sales process. This disconnect compromises pipeline analytics and sales forecasts, leaving sales managers without good information to...
by Klaudia Tirico | Feb 19, 2020 | Industry News
Editor’s note: Demandbase has announced that The ABM Innovation Summit will be rescheduled due to concerns surrounding the coronavirus. More details here. Account-based marketing has already made its mark as an essential part of a B2B marketing and sales...
