by Klaudia Tirico | Feb 12, 2020 | Demanding Views
If you read an article that claimed a majority of business leaders believed that their sales and marketing teams are aligned, how would you react? Would you laugh at the outrageous optimism? Would you nod in agreement because, clearly, your team is among the aligned?...
by Klaudia Tirico | Feb 10, 2020 | Blog
Demand Gen Report recently interviewed Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about the importance of brand. One quote that stuck out to me was, “brand is demand and demand is brand.” He said that the two go hand in hand in B2B...
by Klaudia Tirico | Feb 9, 2020 | Industry News
RevOps launched a sales productivity platform that encompasses collaborative pricing tools designed to help businesses quickly configure, price, quote and close deals. “RevOps supports better customer relationships by automating time-consuming procedures, which frees...
by Klaudia Tirico | Feb 4, 2020 | Solution Spotlight
CoSchedule is a family of agile marketing tools that are designed to help organizations complete more work, deliver projects on time and keep the team happy. It aims to organize all marketing collateral in one place, empowering teams to speed up production cycles so...
by Klaudia Tirico | Feb 3, 2020 | Industry News
Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. Terms of the acquisition were not disclosed. In a blog post announcement, the company stated that the acquisition will help companies deliver relevant,...
