by Klaudia Tirico | Jan 2, 2020 | Demanding Views
Traditionally, CRM solutions have been unreliable for sales forecasting. Companies have dealt with inaccuracies and blamed their bad data. However, things are starting to change thanks to artificial intelligence (AI), machine learning (ML) and predictive analytics....
by Klaudia Tirico | Dec 18, 2019 | Case Studies
With a small team and heavy competition, AppNeta turned to intent data to get in front of target audiences via their preferred channels. The company teamed up with TechTarget to gain a better picture of behaviors and research patterns of key stakeholders in buying...
by Klaudia Tirico | Dec 17, 2019 | Solution Spotlight
Brainshark’s new text-based coaching activities, part of Brainshark’s sales coaching and practice solution, are designed to enable sales reps and other customer-facing employees to demonstrate, receive feedback on and sharpen their written communication...
by Klaudia Tirico | Dec 10, 2019 | Solution Spotlight
Triblio Smart Pages is designed to allow B2B marketers to scale 1:1 ABM programs to thousands of accounts. Instead of creating one-off landing pages for every account, marketers can define segmentation rules and let Triblio Smart Pages do the heavy lifting of creating...
by Klaudia Tirico | Dec 2, 2019 | Solution Spotlight
MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to help identify the needs and buyer’s journey stage of each target account and apply real-time AI to trigger orchestrations across seven channels, in...
