by Klaudia Tirico | Nov 6, 2019 | Industry News
Sales enablement platform provider Seismic has acquired Percolate, a marketing campaign orchestration and content management platform. Through the acquisition, the company is positioned to deliver personalized content throughout the customer journey and across...
by Klaudia Tirico | Nov 1, 2019 | Industry News
Sales enablement platform provider Seismic has appointed Michael Londgren as CMO to lead the company’s marketing strategy and operations worldwide. In his new role, Londgren will oversee international and vertical growth for Seismic, and will help grow the...
by Klaudia Tirico | Nov 1, 2019 | Solution Spotlight
Influ2 Behavioral Scoring is designed to measure the interests of people based on their interaction with ads, enabling marketers to identify decision-makers whose interests were not captured with lead forms, emails or phone calls. FEATURES/FUNCTIONALITY: Influ2...
by Klaudia Tirico | Oct 25, 2019 | Demanding Views
The sales and marketing industry has exploded over the past decades, prospering thanks to marketing automation tools, digital advertising and the widespread availability of data. While these tools all come with the promise of making marketers’ lives easier, what...
by Klaudia Tirico | Oct 24, 2019 | Industry News
Tealium, a real-time customer data orchestration platform, has appointed industry veteran Heidi Bullock as its new CMO. Bullock joins the company following successful tenures as CMO of Engagio and Group VP of Global Marketing at Marketo. She was responsible for the...
