by Klaudia Tirico | Oct 21, 2019 | Blog
Oftentimes, acquiring new customers takes precedence over retaining existing ones. Marketing and sales teams are so focused on content and messaging that will move the buyer along their journey that they tend to use the same formats and strategies for customers who...
by Klaudia Tirico | Oct 18, 2019 | Solution Spotlight
Reply is the multichannel sales engagement platform that automates personal email outreach, calls and tasks, so sales is positioned to focus on what really matters: closing deals. The solution aims to provide users with a mix of automated and manual communication...
by Klaudia Tirico | Oct 16, 2019 | Industry News
Terminus has revealed new updates to its ABM platform that aim to help B2B marketers combine more data sources, automate outreach and improve current account-based reporting capabilities. Features include new ad automation, native intent data features and advanced...
by Klaudia Tirico | Oct 16, 2019 | Blog
This blog was originally published on the Content4Demand blog. I’m not going to lie, I’m a sucker for a good Instagrammable moment. I’ll take a snap of my breakfast (no shame), revel in some post-workout pride and venture to the latest...
by Klaudia Tirico | Oct 16, 2019 | Demanding Views
In this era of digital transformation, it has become clear that people buy experiences, not products. Account-based marketing (ABM), a method traditionally focused on the accounts that will drive the most revenue, is picking up steam, and it’s proving to be an...
