by Klaudia Tirico | Oct 9, 2019 | Industry News
As marketing teams begin to develop their strategies for 2020, new research from Gartner has revealed that today’s CMOs are very optimistic about economic and budgetary outlooks. However, the research also shows that marketing budgets dropped below 11% of...
by Klaudia Tirico | Oct 9, 2019 | Blog
via GIPHY You’ve probably already heard about Demand Gen Report’s premiere marketing event, the B2B Marketing Exchange, from your peers and colleagues. You might have even attended in the past — or, better yet, are already registered for the 2020...
by Klaudia Tirico | Sep 18, 2019 | Blog
via GIPHY Here at Demand Gen Report, we’re constantly highlighting B2B marketing case studies of carefully and thoroughly planned out campaigns. These large ideas take a lot of time and effort from all aspects of the organization to come to life, but let’s...
by Klaudia Tirico | Sep 11, 2019 | Industry News
Much like martech, the salestech landscape — while still not as massive as Scott Brinker’s Martech landscape — is growing. There are now more than 500 distinct salestech solutions featured in Smart Selling Tools’ 2019 Salestech Landscape, an increase of...
by Klaudia Tirico | Sep 4, 2019 | Blog
While Agile Marketing is not a new practice, it continues to grow in popularity, with 37% of marketers using some form of Agile to manage their work, according to research from Agile Sherpas, a collective of agile marketing coaches. Going Agile is no easy feat, but...
