by Klaudia Tirico | Nov 9, 2018 | Industry News
Every year, the marketing technology landscape continues to grow and expand with new solutions and technologies designed to help B2B marketers do their jobs better. In 2018, Scott Brinker’s Martech Landscape “Supergraphic” showed 6,829 marketing technologies on...
by Klaudia Tirico | Nov 5, 2018 | Blog
As the martech landscape continues to grow and more solutions grab marketers’ attention, technology investment has become a crucial topic of conversation for many organizations. In fact, research from SiriusDecisions’ 2018 CMO Study shows that nearly 60%...
by Klaudia Tirico | Oct 17, 2018 | Industry News
The debate around gating or ungating content has been a topic of conversation among marketers for many years. It’s easy to understand why as gated content plays a crucial role in lead generation. However, there are growing benefits of ungating content, as well,...
by Klaudia Tirico | Oct 15, 2018 | Industry News
Intercom, a customer messaging platform, has launched a new bot designed to help answer and resolve customers’ most common questions. Answer Bot uses a combination of Intercom’s conversation data, machine learning and natural language processing to...
by Klaudia Tirico | Oct 15, 2018 | Demanding Views
Imagine a place where all business data could be stored in its source form, waiting to be analyzed on call. That place is the data lake, and when properly utilized, it can be one of a business’ most valuable assets, saving money and increasing ROI. So,...
