by Klaudia Tirico | Sep 10, 2018 | Blog, Podcasts
During Uberflip’s Conex event, Demand Gen Report’s Klaudia Tirico sat down with Jay Baer, President of Convince & Convert, to chat all things content marketing. Baer dished on the top challenges for content marketers today, dived into the absurdity of...
by Klaudia Tirico | Aug 29, 2018 | Industry News
To ensure that established or new indirect sales programs can help vendors distance themselves from the competition, it is imperative that companies provide the support and incentives necessary to enable and encourage partners to become more effective marketers....
by Klaudia Tirico | Aug 23, 2018 | Blog
I just returned to New Jersey after spending three days in Toronto with Uberflip and more than 700 content marketers at the company’s annual Conex event. I’m a big fan of the event, because I am a big fan of content marketing, content creation and...
by Klaudia Tirico | Aug 23, 2018 | Industry News
For a long time, content marketing has been defined (or assumed) as simply “creating content,” but this mindset is destined for failure. “Creating content is not enough,” said Randy Frisch, CMO of Uberflip, during his keynote presentation at the company’s annual...
by Klaudia Tirico | Aug 21, 2018 | Industry News
B2B companies that focus on understanding how prospects and customers consume and interact with content are positioned to generate 8x more views and 7x higher conversions, according to a new Content Experience Report by Uberflip. The inaugural report, released at...
