by Klaudia Tirico | Aug 9, 2018 | Industry News
Dun & Bradstreet has entered into a definitive agreement to be acquired by an investor group led by CC Capital, Cannae Holdings, as well as funds affiliated with Thomas H. Lee Partners, L.P. and a group of other distinguished investors. According to a...
by Klaudia Tirico | Aug 8, 2018 | Industry News
With as much as 70% of all world trade being sold though indirect channels, B2B companies are working hard to launch channel programs or enhance those already in place. Last month, Agiloft a business software provider, announced a 67% increase in channel sales in...
by Klaudia Tirico | Aug 8, 2018 | Industry News
Sigstr, an email signature marketing solution provider, has launched Sigstr Pulse, a new relationship marketing platform designed to map employee networks with AI. Sigstr Pulse positions marketers to monitor whether sales reps are engaging with marketing leads, review...
by Klaudia Tirico | Aug 1, 2018 | Industry News
Invoca, a call intelligence solution provider, has released enhanced integration with Google Ads and Google Marketing Platform. In addition, the company has launched support for Google Accelerated Mobile Pages (AMP). The updated integrations position Invoca users to...
by Klaudia Tirico | Aug 1, 2018 | Industry News
Storytelling. Authenticity. A human approach. These terms have quickly become part of the B2B marketing vocabulary — especially when it comes to content, messaging and engagement with customers and prospects. This is what B2B buyers look for in today’s buying...
