by Klaudia Tirico | May 16, 2018 | Industry News
Messaging applications are a common appliance on smartphones today. Facebook Messenger, What’s App and Slack all play an important role in both personal and professional lives. In fact, a 2017 eMarketer study found that more than three-quarters (76.3%) of the...
by Klaudia Tirico | May 2, 2018 | Blog
Today’s B2B buyers are really specific when it comes to content consumption. Demand Gen Report’s 2018 Content Preferences Survey found that buyers are becoming more discerning and selective in the content they decide to consume. In addition: Podcasts were...
by Klaudia Tirico | Mar 21, 2018 | Industry News
Last month, Demandbase appointed Fatima Khan as its new Chief Privacy Offer. With her extensive privacy, data and technology law experience, Khan is responsible for maintaining and evolving the company’s global privacy program and driving strategies to ensure...
by Klaudia Tirico | Mar 14, 2018 | Industry News
B2B marketing executives are rethinking their approach to metrics and reporting as they look to speak the languages of the C-suite and have a deeper connection to sales and company revenue. Preliminary findings from a new study conducted by Madison Logic and Demand...
by Klaudia Tirico | Mar 14, 2018 | Solution Spotlight
SaleScout is designed to provide B2B sales intelligence to improve productivity and accelerate revenue. Using the ScoutSense listening technology, the company sources unique data and sales triggers on 10 million companies and verifies all contacts to validate user...
