by Klaudia Tirico | Feb 1, 2018 | Blog
With reporting, insights and data emerging as critical competitive elements of B2B marketing strategy, the marketing operations role has increasingly been in the spotlight. During this year’s Demand Gen Summit at the B2B Marketing Exchange, Jocelyn King will...
by Klaudia Tirico | Jan 31, 2018 | Blog
With the B2B Marketing Exchange just around the corner, we wanted to spotlight some of the industry powerhouses taking the stage in Scottsdale next month. To kick things off, we asked one of the newest additions to our B2BMX community, Andrea Fryrear, to give us a...
by Klaudia Tirico | Jan 30, 2018 | Industry News
SAP America, Inc. has entered into an agreement to acquire sales performance management and CPQ solution provider CallidusCloud for approximately $2.4 billion. The acquisition will give SAP immediate leadership in the “Lead-to-Money” space, which includes sales...
by Klaudia Tirico | Jan 30, 2018 | Solution Spotlight
Selling Simplified’s LeadMATCH Suite aims to accelerate funnel velocity with a data-driven approach that combines advanced event-driven, data-matching technology and human analysis. This insight positions users to correct and append contact records at the point...
by Klaudia Tirico | Jan 30, 2018 | Demanding Views
Marketers love their acronyms. The C’s alone contain a slew of them, such as CPC (cost per click), CR (conversion rate) and CTA (call to action). Lately, a newer acronym has been causing a stir, and any marketers who aren’t up to speed on it yet need to —...
