by Klaudia Tirico | Jan 5, 2018 | Industry News
Madison Logic has joined the Marketo Accelerate Partner ecosystem. The company will integrate its ABM platform, dubbed ActivateABM, into the Marketo Engagement Platform to empower marketers to deploy targeted display advertising and lead generation. The partnership...
by Klaudia Tirico | Jan 4, 2018 | Industry News
Sales acceleration software provider Qstream has appointed Richard Lanchantin as CEO. He succeeds co-founder and CEO Duncan Lennox, who will transition to a new role as Chairman of the Board. Lanchantin has more than 30 years of experience leading global sales,...
by Klaudia Tirico | Jan 3, 2018 | Industry News
New research from Adweek BrandShare and Dun & Bradstreet has revealed that 63% of B2B marketers indicated they currently buy or sell advertising programmatically. The report titled: The 2018 B2B Advertising & Marketing Outlook aims to provide readers info...
by Klaudia Tirico | Jan 3, 2018 | Industry News
Account-based marketing platform provider Terminus has announced it has acquired BrightFunnel, a marketing attribution and forecasting solution, for an undisclosed amount. Through the acquisition, Terminus aims to build a platform for executing and measuring...
by Klaudia Tirico | Jan 3, 2018 | Blog
Software and service reviews provider G2 Crowd ended 2017 with a bang. Hot off a $30 million funding round, the company tapped former HubSpot Senior Director of Global Marketing Ryan Bonicci as its new CMO. In his new role, Bonicci will be responsible for growing the...
