by Klaudia Tirico | Nov 29, 2017 | Blog
How do you spearhead the implementation of a shared revenue model and align sales and marketing during an acquisition (or two)? Just ask Susan Wall, VP of Marketing for Oracle + Bronto, who pulled it off when Bronto was first acquired by NetSuite and then when...
by Klaudia Tirico | Nov 27, 2017 | Demanding Views
As a consumer, I expect the companies I interact with to personalize my experiences. If they don’t, they risk not being relevant to me. And if they aren’t relevant to me, I’ll take my business somewhere else. Here’s an example. My...
by Klaudia Tirico | Nov 21, 2017 | Industry News
Synthio, a customer data platform provider formerly known as Social123, has announced it has joined the Marketo Accelerate partner ecosystem. The company’s platform will integrate directly with Marketo’s Engagement Platform, positioning B2B marketing to...
by Klaudia Tirico | Nov 17, 2017 | Demanding Views, Industry News
Conductor, an organic marketing solution, has released a business intelligence (BI) reporting solution called The FlexHub. The solution is the latest addition to Conductor Searchlight, the company’s content intelligence platform. The new solution is...
by Klaudia Tirico | Nov 15, 2017 | Industry News
For much of the past decade, success for B2B marketers has been defined as getting buyers to respond to offers by clicking on, opening or downloading an asset. While these actions are still often used as a sign of initial interest from an individual buyer or an...
