by Klaudia Tirico | Sep 1, 2017 | Demanding Views
Editor’s Note: This Demanding View is the first of a two-part series of articles from Hawthorne Direct. Neuroscience is traditionally the realm of medicine and scientific research, but it has exciting applications for advertising. By focusing primarily on how...
by Klaudia Tirico | Aug 30, 2017 | Industry News
Visual IQ, a marketing intelligence software, has announced a partnership with LiveRamp, omnichannel buyer data integration solution, which the company said will enable Visual IQ customers to gain a more people-based view of the customer journey across digital and...
by Klaudia Tirico | Aug 30, 2017 | Blog
Content makes the marketing world go ‘round. It is often one of the first ways a potential buyer is introduced to your company, so it is crucial to develop meaningful and relevant content for target audiences. Since irrelevant content is the number one reason why...
by Klaudia Tirico | Aug 28, 2017 | Solution Spotlight
Aviso Sales Vision is an AI-driven sales forecasting and visibility platform that aims to give CROs and sales operations leaders 360-degree visibility into sales forecasts, pipeline health and sales performance. FEATURES/FUNCTIONALITY Aviso Sales...
by Klaudia Tirico | Aug 28, 2017 | Industry News
New research from Marketo shows that while marketers say they are “engaging” buyers, they are still lacking true engagement and executive support. In fact, 82% of marketers believe they have a deep understanding of who they’re trying to reach, but more than half...
