by Klaudia Tirico | Aug 17, 2017 | Industry News
As buyers become more independent in their buying journey, sales and marketing alignment continues to be at the forefront of business operations to increase abilities to close deals and boost revenue. While alignment has been a challenge in the past, a new survey from...
by Klaudia Tirico | Aug 16, 2017 | Industry News
Great Hill Partners, a Boston-based private equity firm that focuses on investments in high growth mid-market companies, has announced the acquisition of B2B database software company ZoomInfo. Yonatan Stern, ZoomInfo’s CEO, stated that the acquisition will help...
by Klaudia Tirico | Aug 16, 2017 | Financial News
SnapApp, an interactive content creation platform, has closed $10.2 million in funding from principal investor Providence Strategic Growth. The company will use the series B round to support growth initiatives, including accelerating product development and...
by Klaudia Tirico | Aug 15, 2017 | Industry News
When it comes to marketing automation, marketers have only scratched the surface of its potential, according to a new study from Econsultancy commissioned by Act-On Software. The research shows that only 27% firmly believe that the use of marketing automation has...
by Klaudia Tirico | Aug 14, 2017 | Solution Spotlight
The ON24 Prospect Engagement Profile is a set of data analytics designed to translate webinar engagement into actionable insights via the company’s webinar platform. The solution aims to help marketers better understand a customer’s buying intent and...
