by Klaudia Tirico | Jul 25, 2017 | Industry News
HubSpot has announced that it has acquired Kemvi, a startup supplying artificial intelligence (AI) and machine learning capabilities designed to help sales reps improve relationships with potential customers. Terms of the deal were not disclosed. Hubspot plans to...
by Klaudia Tirico | Jul 24, 2017 | Demanding Views
SiriusDecisions rolls out an update to their seminal Demand Waterfall and the B2B marketing intelligentsia goes wild and does back flips with hot takes about why it’s so GREAT! Or in some cases, not so great. I read all 7,500 words from 33 of my peers who shared...
by Klaudia Tirico | Jul 20, 2017 | Industry News
Dun & Bradstreet (D&B) has partnered with Microsoft to deliver more efficient and seamless access to its commercial data through Microsoft’s cloud services. The partnership enables D&B to power core applications and build new services on Microsoft...
by Klaudia Tirico | Jul 19, 2017 | Industry News
B2B marketers today are focusing less on the quantity of leads they generate; and more on the quality. That means they must explore new ways to engage and develop deeper connections with key stakeholders as they venture through the buying journey. Demand Gen...
by Klaudia Tirico | Jul 17, 2017 | Solution Spotlight
Insights from Autopilot is designed to enable marketers to visualize and track the performance of their customer journeys against a goal, much like a fitness tracking app. Users are positioned to track the winning channels, metrics and messages needed to convert more...
