by Klaudia Tirico | Jul 3, 2017 | Solution Spotlight
The LookBookHQ Intelligent Content Platform is designed to help marketers maintain buyer attention by recommending relevant content based on past behavior while tracking how much content is being consumed to gain better insights into buyer intent....
by Klaudia Tirico | Jun 28, 2017 | Industry News
The stakes are increasingly high for decision makers involved in business-to-business purchases of solutions and services. As the long-term implications of investments, implementations and integrations are evaluated and scrutinized, organizations are increasingly...
by Klaudia Tirico | Jun 23, 2017 | Demanding Views
Every merger or acquisition is different, but one thing is common to them all: the essential role of marketing in determining how the new entity will be portrayed and received. Get your post-merger marketing strategy right and the M&A has a better chance to...
by Klaudia Tirico | Jun 21, 2017 | Industry News
Events make up approximately 18% of program budgets, according to Forrester research, but the reality is they’re being treated completely wrong. “Our research is still finding that B2B marketers—while they may spend a big slice of their marketing budget on...
by Klaudia Tirico | Jun 20, 2017 | Industry News
KickFire, a B2B sales automation and IP address intelligence solution, has announced the launch of Account Watchlist within its LIVE Leads platform. The new feature is designed to allow B2B marketers to optimize their account-based marketing (ABM) strategies using...
