by Klaudia Tirico | May 31, 2017 | Blog
The SiriusDecisions Demand Waterfall has served as an iconic framework shaping the way many B2B organizations have managed and tracked lead management over the past decade. The introduction of SiriusDecisions’ new Demand Unit Waterfall in May 2017 has been met...
by Klaudia Tirico | May 30, 2017 | Demanding Views
The call for B2B marketers and salespeople to always be challenging and disrupting the customer is a great piece of advice when you’re trying to acquire new business. But it’s actually very bad advice when you’re trying to keep your customers and...
by Klaudia Tirico | May 30, 2017 | Industry News
AgilOne, a predictive marketing cloud, has announced the launch of its Customer Data and Engagement Hub for the Oracle Cloud Marketplace. The Hub is designed to help marketers create a single customer profile, apply predictive intelligence to customer data and arrange...
by Klaudia Tirico | May 26, 2017 | Solution Spotlight
Engagio’s new Scout solution is an ABM Chrome extension that enables marketing and sales teams to gain greater account visibility and communicate with customers and prospects inside the tools they already use—including LinkedIn, Gmail and Salesforce....
by Klaudia Tirico | May 22, 2017 | Solution Spotlight
BrandMaker’s Customer Engagement Cloud is a combination of marketing software, methodology and best practices designed to maximize the effectiveness of lead generation/marketing communications efforts by aligning prospects with the right content, at the right...
