by Klaudia Tirico | Apr 24, 2017 | Demanding Views
The trend is clear. The role of marketing is changing and expanding to encompass revenue accountability. In the not-so-distant past, the sole goal of many B2B marketers was focused on building awareness, creating desire and generating leads. Once initial interest was...
by Klaudia Tirico | Apr 24, 2017 | Industry News
BrightFunnel, a marketing attribution platform, has announced the launch of its Machine Learning Attribution Engine, which is designed to help marketers better predict which marketing investments lead to revenue. The company said the new offering builds on its...
by Klaudia Tirico | Apr 24, 2017 | Solution Spotlight
GetResponse’s Marketing Automation feature is a scalable automation solution, growing with businesses regardless of size and helping marketers achieve their goals. Equipped with a scalable drag-and-drop workflow builder, marketers can use it to build...
by Klaudia Tirico | Apr 19, 2017 | Industry News
Publicis.Sapient announced the launch of a new CRM hub within its ad agency DigitasLBi that focuses on building relationships between brands and customers. The company is developing the hub with help from its customer engagement agency Kitcatt Nohr and marketing...
by Klaudia Tirico | Apr 19, 2017 | Industry News
With targeting and segmentation becoming bigger priorities to support ABM, lead nurturing and related initiatives, new tools and tactics are being deployed to help marketers prioritize and better engage new targets. For example, commercial real estate software...
