by Michael Rodriguez | Aug 10, 2021 | Blog
With B2B buyers demanding personalized buyer experiences that mimic their consumer experiences, marketers have adopted new data-driven strategies to enrich their outreach. Furthermore, as organizations continue to double down on ABM, they have begun to leverage new...
by Michael Rodriguez | Aug 10, 2021 | Industry News
Marketing leaders are investing more resources into creating digital plays that drive engagement and revenue in today’s digital-first world. In Gartner’s recent The State of Marketing Budgets 2021 report, pure-play digital channels accounted for 72%...
by Michael Rodriguez | Aug 9, 2021 | Industry News
Qualtrics, a customer experience (CX) management platform, is set to acquire CX management platform Clarabridge for $1.1 billion in stock. The Qualtrics platform provides multiple experience management solutions, designed to improve individual buyer experiences,...
by Michael Rodriguez | Aug 9, 2021 | Financial News
Nektar.ai, a B2B sales productivity platform, recently secured $6 million in a funding round, adding to its original $2.15 million total raised in November 2020. The round was conducted in partnership with B Capital Group, 3one4 Capital and Nexus Venture Partners,...
by Michael Rodriguez | Aug 9, 2021 | Solution Spotlight
The Dynamic Embed Parameters solution from Uberflip allows users to quickly create and manage their urchin tracking module (UTM) parameters to attribute traffic from shared content for higher quality marketing attribution data. Back-Of-The-Box Details Dynamic Embed...
