by Michael Rodriguez | Mar 3, 2021 | Industry News
In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than ever. With the pandemic causing a spike in web traffic and an abundance of unqualified leads, lead scoring has reemerged as a key practice among...
by Michael Rodriguez | Mar 2, 2021 | Industry News
LeadMD, a revenue performance consultancy, merged with full-service marketing agency Trendline Interactive, in a pairing designed to deliver a more comprehensive mix of high-level strategies and action planning, processes, technology and people to their customers....
by Michael Rodriguez | Mar 1, 2021 | Financial News
Direct mail platform Lob has raised $50M in Series C Funding via investment fund Y Combinator Continuity, bringing Lob’s total capital raised to $80M. With the additional capital, Lob said it plans to invest in its print delivery network, designed to provide...
by Michael Rodriguez | Mar 1, 2021 | Solution Spotlight
Direct mail software provider Lob uses its Confidence Score API feature to help companies improve their direct mail and address verification capabilities, broadening campaign audiences without increasing return-to-sender accounts. Back-Of-The-Box Details Lob...
by Michael Rodriguez | Feb 25, 2021 | Industry News
With an in-person event in Scottsdale, Ariz. not in the cards this year, the 2021 B2B Marketing Exchange kicked off on Monday, Feb. 23 in a virtual format. The B2BMX Online Experience 2021, hosted by Demand Gen Report, focused on delivering informative sessions to...
