by Michael Rodriguez | Jan 14, 2021 | Industry News
Engaging with audiences and customers virtually continues to be a top priority for B2B organizations, as the acceleration of digital transformation following the pandemic took the industry by storm in 2020. Many B2B organizations are relying on push notifications to...
by Michael Rodriguez | Jan 11, 2021 | Solution Spotlight
LeadsRx recently added new capabilities to its marketing attribution platform, incorporating over-the-top (OTT) ad analytics within multi-touch attribution models and optimizing ad spend and performance. Back-Of-The-Box Details With LeadsRx, marketers are...
by Michael Rodriguez | Jan 8, 2021 | Industry News
Emerald Holding Inc., a B2B trade show and conference producer that specializes in retail and technology, has acquired SaaS technology provider PlumRiver LLC. PlumRiver provides SaaS technology through its Elastic Suite solution, which is designed to streamline the...
by Michael Rodriguez | Jan 6, 2021 | Industry News
DemandJump, a marketing insights and attribution platform, unveiled a new Account-Based Attribution solution to enable marketing and sales teams to measure buyer activity at various touchpoints and determine which touchpoints drive revenue. Account-Based Attribution...
by Michael Rodriguez | Jan 5, 2021 | Industry News
HG Insights, a global leader in technology intelligence, received a significant growth investment from Riverwood Capital, a technology-focused equity firm, to elevate HG Insights’ status as a supplier of technology and market insights to B2B brands. HG...
