by Michael Rodriguez | Jan 4, 2021 | Solution Spotlight
AI-driven predictive sales-enablement platform Veloxy is designed to automate non-selling activities common in Salesforce CRM, providing sales professionals with extra selling time and an access-anywhere application to deliver customers the right information at the...
by Michael Rodriguez | Jan 4, 2021 | Industry News
TechTarget, a purchase intent data and services provider, has acquired Enterprise Strategy Group (ESG), an IT analyst, research, validation, and strategy firm. Through the acquisition, TechTarget aims to improve its customers’ marketing and sales outreach...
by Michael Rodriguez | Jan 4, 2021 | Demanding Views
You’ve most likely been approached by a member of your team asking you to purchase software. The pitch is always compelling, whether the program offers the ability to track brand sentiment through aggregated online conversations or automate content so sales can...
by Michael Rodriguez | Dec 22, 2020 | Industry News
2020 has been a great year for video marketing in B2B. New research from Vidyard and Demand Metric revealed that 83% of survey respondents reported that video content has become very important to their organization, with 94% revealing that it increases conversion...
by Michael Rodriguez | Dec 22, 2020 | Industry News
ABM platform Demandbase has expanded its partner ecosystem with seven new strategic integrations, aiming to help its users broaden their tech stack integrations to support their account-based strategies and campaigns. The expansion includes integration...
