by Michael Rodriguez | Dec 2, 2020 | Industry News
LinkedIn has announced the launch of its newest tool, LinkedIn Sales Insights, which aims to help sales and marketing teams gain a clearer view of potential opportunities in their target markets, improve their go-to-market strategies and drive revenue. Part of the...
by Michael Rodriguez | Nov 25, 2020 | Industry News
Adobe is expanding the capabilities of its Real-Time Customer Data Platform to help B2B brands coordinate account-based experiences at scale through customer insights across various channels. Slated to launch early next year, the update aims to provide B2B brands with...
by Michael Rodriguez | Nov 25, 2020 | Blog
Event marketing has quickly become one of the major sources of revenue for B2B companies, with many marketing and sales teams using creative digital events and webinars to market products, engage and educate buyers and meet with prospects. However, many marketers are...
by Michael Rodriguez | Nov 24, 2020 | Industry News
With a new year on the horizon, B2B organizations are taking the lessons they learned from 2020 and looking to future-proof their strategies for 2021. From marketing, sales, demand gen, lead nurturing, ABM and more, marketers must be ready for whatever will shake up...
by Michael Rodriguez | Nov 23, 2020 | Solution Spotlight
The Video Idea Machine solution from online video making service PlayPlay provides personalized video templates that simplify the video content creation process for online prospecting and promotion. Back-Of-The-Box Details The solution provides video ideas and...
