by Michael Rodriguez | Jul 31, 2020 | Demanding Views
Account-based marketing (ABM) has its share of disciples who swear that it’s the best way to pursue prospects: 73% of respondents to a Demand Gen Report survey said they practice ABM to “ensure they are targeting the right stakeholders.” Yet, a surprising number...
by Michael Rodriguez | Jul 29, 2020 | Industry News
With the advent of COVID-19, the B2B industry has undergone a massive shift in the way marketers are reaching their target audiences, allowing them to leverage data insights and buyer trends for effective strategy building. Reliance on data insights has gone from a...
by Michael Rodriguez | Jul 28, 2020 | Industry News
Pypestream, an enterprise conversational AI platform, has launched a Conversational Ads tool designed to help businesses engage with prospects and customers at scale through personalized, interactive display ads. Conversational Ads aims to transform present-day...
by Michael Rodriguez | Jul 28, 2020 | Industry News
Usermind, an Experience Orchestration (XO) Platform, has partnered with marketing and sales platform MarketStar to help customer success teams orchestrate customer journeys that achieve better business outcomes. The partnership combines Usermind’s XO platform...
by Michael Rodriguez | Jul 27, 2020 | Industry News
6sense, an account-based orchestration platform, has launched a Native Retargeting solution designed to enable customers to programmatically serve display ads to all website visitors or visitors from target accounts. Native Retargeting uses 6sense’s integrated...
