by Olivia LaBarre | Sep 22, 2016 | Industry News
Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and Audience Network through advanced attribution analytics....
by Olivia LaBarre | Sep 20, 2016 | Industry News
Marketing software company Percolate is adding three new features to its product lineup to help improve visibility and coordination for its users, the company announced in a blog post. “As head of the product team at Percolate, I spend a lot of time listening to...
by Olivia LaBarre | Sep 19, 2016 | Industry News
Salesforce has introduced Einstein artificial intelligence (AI) across its CRM cloud to help its customers improve sales, predict customer behavior, enhance customer experience and automate tasks within Salesforce’s core platforms. Einstein is an upgrade that...
by Olivia LaBarre | Sep 14, 2016 | Industry News
Marketo has partnered with 12 digital services and technology companies to release an Account-Based Marketing (ABM) solution. The marketing automation software provider has combined several complementary solutions into one ABM platform to enable marketing and sales...
by Olivia LaBarre | Sep 12, 2016 | Demanding Views
Have marketers “flipped” their lids over account-based marketing (ABM)? It’s a timely question. Bringing a stronger account basis into the targeting and execution of B2B marketing is a tactical best practice of effective demand generation, no doubt. There are...
