by Olivia LaBarre | Aug 10, 2016 | Industry News
Terminus, an account-based marketing (ABM) platform, has created ABM Cloud for Salesforce, a partner program for ABM vendors whose products integrate with Salesforce CRM. The program will help marketers create ABM software solutions that will mesh with their existing...
by Olivia LaBarre | Aug 10, 2016 | Demanding Views
Personalization as a marketing tactic is approaching mainstream usage. A recent survey conducted by Evergage and Researchscape International found that 85% of marketers are implementing some form of personalization already, and 89% of companies using website and...
by Olivia LaBarre | Aug 5, 2016 | Industry News
Autopilot, an email marketing and automation software provider, has released a new lead generation channel called Proactive Headsup. The new channel helps marketers engage personally with first-time website visitors and convert them into leads. This is done...
by Olivia LaBarre | Aug 5, 2016 | Demanding Views
A revolution is happening in sales enablement, breaking the logjams of the past to help organizations achieve double-digit improvement in sales conversion rates and revenue growth. The driver? Technology designed for usability. In form and function, modern sales...
by Olivia LaBarre | Aug 4, 2016 | Industry News
Referral marketing software provider Amplifinity has launched a streamlined version of its platform, called Amplifinity Base. The company says that the new product will help marketers launch referral programs more quickly — in seven days, to be exact. As part of...
