Artificial intelligence (AI) is completely reshaping the way B2B marketers understand customers, design workflows, and drive growth. Yet most B2B Marketing teams are still experimenting with just the basics (chatbots or copywriting assistance) without building an AI-Native mindset and workflows that unlock real competitive advantage.
On Oct. 28, 10 Tactical Steps to Become an AI-Native B2B Marketer will be led by Omnibound AI’s Al Lalani, will walk attendees how they can evolve from an “AI-Aware” to “AI-Native” B2B Marketers— from learning no-code automation tools to orchestrating customer journeys with AI agents, you’ll discover how to build a marketing organization that captures signals, turns them into insights, actions, and measurable revenue impact.
The session is part of the 12th Annual Strategy & Planning Series (SPS) starting Oct. 28 As AI continues to dominate headlines, this series will cut through the noise to examine its real impact on B2B marketing and operations.
Meet Al Lalani
Founder & CEO Omnibound AI, Lalani is an engineer turned lifelong B2B Marketer who has created multiple successful businesses. His last business was Forrester top-ranked Loyalty Marketing company called Annex Cloud where he discovered the impact AI could have from it’s earliest days to B2B Marketing.
Lalani started thinking of ways to apply these within B2B Marketing, which led to the formation of Omnibound.ai which now helps hundreds of B2B Marketers become AI-Native.
Session Details
The session will focus on unifying fragmented B2B marketing context (calls, emails, CRM notes, market signals, and support tickets) so AI can deliver brand-safe, insight-driven outputs; designing simple AI agents and workflows using tools that even non-technical marketers can build; and establishing guardrails so AI boosts campaign velocity and personalization without sacrificing quality or trust.
Attendees will learn about:
- The mindset shift every B2B marketer needs to become AI-first;
- Practical steps to centralize and activate marketing context;
- How to use no-code automation and AI agents to chain AI into everyday workflows;
- Ways to capture competitive and customer signals with AI;
- Examples of lightweight AI agents B2B teams can adopt right now;
- How to set brand safety rules, validation layers, and evaluation metrics; and
- Frameworks for scaling AI collaboration across your team.
Decoding the Future of Marketing: B2B and AI Trends for 2026 and Beyond
The SPS webinar series will explore real-time adjustments to stay ahead in a rapidly shifting go-to-market environment, smarter demand generation tactics, the latest Martech trends and how to leverage them for growth.
We have three other webinars slated for #SPS25.
Strategy Happens in the Margins: The Quiet Return of Curiosity, Chaos, and the Joy of Not Knowing What Comes Next
Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym. This is not the webinar Josh Baez of NetLine is offering
In this session airing Oct. 27, attendees will explore why marketing’s best-laid plans don’t live in frameworks, but in the mushy in-betweens. This webinar isn’t a talk about filling cells in a doc— it’s a call from Baez to reclaim the joy, the chaos, and the spark that make marketing worth doing in the first place.
Building the Future of B2B Marketing with AI, Automation & Alignment
B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools, they’re struggling because they can’t connect the dots between data, insights, and impact. The winners of 2026 will be those who start activating the intelligence they already have.
Demandbase’s Alicia Hale will be joined by The Harris Poll’s Rob Jekielek on Oct. 28 to discuss the lesson that can be learned from Demandbase’s State of B2B Marketing report. Drawing from the perspectives of over 500 senior B2B decision makers, subjects they will explore will include why disconnected data is the silent killer of B2B momentum (and how to fix it) and where alignment between marketing, sales, and ops creates the biggest lift.
Content in the Age of AI: Tools and Tips for Stellar Performance
AI is rewriting the marketing flight manual, opening up a universe of new possibilities for efficiency and personalization. But with every launch comes turbulence: shrinking click-through rates, growing data privacy concerns, and the rise of AI-generated search results are becoming increasingly common hurdles. To stay in orbit, B2B marketers need a content strategy built for this new frontier.
Join Emerald Studio’s crew of experts—Pamela Ravetier, Design Director; Tonya Cooper, Senior Content Strategist; and Alexis Carroll Cline, Studio Director—on Oct. 29 for a dynamic webinar packed with practical strategies, actionable insights, and real-world examples you can apply to creating compelling human connections with interactive content; maximize ROI from AI tools; and optimize for AI search.
These #SPS25 webinars are set to explore real-time adjustments to stay ahead in a rapidly shifting go-to-market environment, smarter demand generation tactics, the latest Martech trends and how to leverage them for growth. Come be part of this highly engaged audience of B2B decision-makers planning their 2026 strategies to help you decode the future of marketing strategy.
Click here to sign up for the webinars today.
