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Marketo’s $50 Million In New Funding Opens Door To IPO, Draws Greater Financial Scrutiny From Analysts


The news that Marketo raised another $50 million in new venture financing has turned the spotlight on to the marketing automation and Revenue Performance Management categories. While the new round, led by Battery Ventures, highlighted the continued growth of Marketo and the two categories, talk of a 2012 IPO has drawn increased scrutiny on the financial performance of the emerging sectors.

In announcing the new round, Marketo CEO Phil Fernandez pointed out that the company 2010 revenue came in at $14 million, and projected sales in 2011 would grow by 140%, putting revenue in the $35 million range. He also forecasted that Marketo’s revenue would double in 2012, and said there is a “strong possibility” of an IPO in the next 12 to 15 months.

In total, Marketo has raised $107 million since its 2006 inception. From the $107 million raised, Marketo said it has $70 million available in the bank, and plans to use this for growth, both internationally and in product development, in the coming year.

Marketo Launches Social Marketing Automation Solution


Marketo
this week launched Marketo Social Marketing, a suite of social marketing automation products including Marketo Social Boost, Marketo Social Promotions, and Social Data analysis. The suite is aimed at helping marketers to identify key influencers using social media services.

The company announced the launch this week at the Marketo User Summit in San Francisco. “We are in an incredible, worldwide business shift, with digital and social media at its core,” said Marketo CEO Phil Fernandez during the opening keynote. “The buyer is in control. Marketing and selling must now adapt.”

The announcement comes in the wake of Marketo's acquisition last month of social marketing startup Crowd Factory, which provided much of the underlying technology included in the Marketo Social Marketing suite.

Marketo Announces Record-Breaking 2011 With 130% Year-Over-Year Revenue Growth


Marketo
, a provider of marketing automation and Revenue Performance Management (RPM) solutions, reported that it nearly doubled its customer count in 2011, signing 120 new contracts in December alone, and ending the year with 1,578 customers. Additionally, the company said it grew its revenue more than 130% year-over-year and nearly doubled its employee count.  

Marketo also reported it closed its largest deal ever in Q4 2011, and posted more than 400% year-over-year growth in its enterprise segment. New Marketo customers added in Q4 included Barnes & Noble College, Chrysler Fleet Division and F5 Networks. The company also hired Doug Grigg as its VP of Enterprise Sales to support its growing enterprise customer base.

Marketo Announces Record-Breaking 2011 With 130% Year-Over-Year Revenue Growth


Marketo
, a provider of marketing automation and Revenue Performance Management (RPM) solutions, reported that it nearly doubled its customer count in 2011, signing 120 new contracts in December alone, and ending the year with 1,578 customers. Additionally, the company said it grew its revenue more than 130% year-over-year and nearly doubled its employee count.  

Marketo also reported it closed its largest deal ever in Q4 2011, and posted more than 400% year-over-year growth in its enterprise segment. New Marketo customers added in Q4 included Barnes & Noble College, Chrysler Fleet Division and F5 Networks. The company also hired Doug Grigg as its VP of Enterprise Sales to support its growing enterprise customer base.

Marketo’s $50 Million In New Funding Opens Door To IPO, Draws Greater Financial Scrutiny From Analysts


The news that Marketo raised another $50 million in new venture financing has turned the spotlight on to the marketing automation and Revenue Performance Management categories. While the new round, led by Battery Ventures, highlighted the continued growth of Marketo and the two categories, talk of a 2012 IPO has drawn increased scrutiny on the financial performance of the emerging sectors.

In announcing the new round, Marketo CEO Phil Fernandez pointed out that the company 2010 revenue came in at $14 million, and projected sales in 2011 would grow by 140%, putting revenue in the $35 million range. He also forecasted that Marketo’s revenue would double in 2012, and said there is a “strong possibility” of an IPO in the next 12 to 15 months.

In total, Marketo has raised $107 million since its 2006 inception. From the $107 million raised, Marketo said it has $70 million available in the bank, and plans to use this for growth, both internationally and in product development, in the coming year.

Marketo Streams Release Of Marketo Next; Unveils Research Quantifying Impact of RPM

Phil_Fernandez_speaking_at_the_May_24_2011_Rev_Your_Revenue_Engine_eventTapping into the latest streaming technologies, Marketo took to the web yesterday for the unveiling of what CEO Phil Fernandez described as the company’s “largest release to date,” dubbed Marketo Next.

The new release boasts enhancements across the company’s Revenue Performance Management (RPM) Suite, with new functionality designed to enable companies to be “more social, more intelligent and more agile” than ever before. Specific new features have been added in the areas of event tracking, program management and social media monitoring and analytics.

Marketo also used the webcast of the live event reinforce the impact RPM solutions are producing for leading companies. The company unveiled The Marketo Revenue Quotient, a study of customer results intended to quantify the global economic impact of RPM.=

Marketo Maps Predictive Path For Marketers With Revenue Cycle Explorer

screenshot2Marketo recently announced the general availability of its Revenue Cycle Explorer, the latest addition to Marketo’s Revenue Cycle Analytics, designed to provide a unique methodology to make it easy to measure, understand, optimize and predict the revenue cycle.

Supporting the need for the new revenue tracking applications, Marketo pointed to Forrester Research, which showed that while 20% of companies believe they excel at measuring performance of their marketing initiatives, 76% agree that the ability to track ROI fosters more respect.

Marketo Reaches 500 Customer Milestone; Closes $10 Million In Series D Funding

Marketo made simultaneous announcements this week that the company has surpassed the 500 customer mark in just two years, and that it has closed $10 million in Series D funding to further accelerate the company’s rapid growth curve.

Phil Fernandez, president and CEO of Marketo, said the company added 119 new customers in the first quarter of 2010. He told DemandGen Report that the company has set an internal goal to grow its customer base to 1,000 by the end of the year, which would require it to step up its already rapid growth rate to an average of more than 165 per quarter.

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