INFUSEmedia, a demand generation engine, is now offering a second phase of its Demand Generation Business Reopening Kit to provide U.S. and European SMBs with comprehensive services and resources to help them reopen successfully following the Covid-19 pandemic.
This kit is comprised of five critical resources for reopening, including:
The initiative follows a first phase of support that occurred in March and April 2020. This effort allowed INFUSEmedia to provide 12,000 leads to 120 businesses in North America, EMEA and APAC until it ended on April 30, 2020.
The Business Reopening Kit will be available until September 30, 2020. Organizations impacted by the COVID-19 pandemic that are in the process of reopening are eligible to sign up here for immediate consideration.
Video content is no longer a “nice to have” for businesses — it is essential. Videos are now replacing text and image-driven content across marketing campaigns. According to eMarketer, 30% of B2B marketers said that boosting sales and converting customers are among their top priorities when producing content. Demand gen marketers should focus more on video content to promote their brands and drive interest among audiences that can turn into paying customers.
As a demand gen leader, you and your team are working hard to capture the attention of your target audience and nurture them through the buyer’s journey. You’re constantly strategizing, launching new campaigns and optimizing your performance. And each month, you hand off a healthy number of leads to your sales team.
True Influence, a provider of marketing, sales and demand generation solutions, has launched the True Influence Marketing Cloud, a digital marketing platform designed to connect data and customer experiences to help marketing and sales teams understand, acquire and retain customers.
With a small team and heavy competition, AppNeta turned to intent data to get in front of target audiences via their preferred channels. The company teamed up with TechTarget to gain a better picture of behaviors and research patterns of key stakeholders in buying committees to re-envision its demand generation strategies and successfully fuel pipeline.