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The One Thing You Need To Double Your Funnel

While account-based marketing (ABM) has proven to deliver higher ROI than other types of marketing, if you use ABM by itself, you’re missing out on potential revenues. That’s because marketers also need inbound demand gen tactics to supplement and support ABM. In fact, 90% of the market is running either demand generation, or a mix of both demand gen and account-based marketing (ABM).

  • Published in Blog

Study: 56% Of B2B Decision Makers Gain No Value From Thought Leadership Content

edelman linkedin studyDespite the known potential of thought leadership content in B2B campaigns, many decision-makers are disappointed with the quality of available thought leadership insights, according to new research from Edelman, the global marketing firm, and LinkedIn. More than half (56%) of respondents agreed that they do not gain valuable insights from the thought leadership content they consume.

Bonfire Marketing Acquires Response Capture

1bonfireBonfire Marketing, a digital marketing agency, announced it acquired Response Capture, a B2B demand generation agency and marketing automation consulting company. Terms of the deal were not disclosed.

The company said Response Capture’s offerings complement Bonfire’s, and the acquisition will provide clients with enhanced services in content development, SEO, SEM, design, copywriting and social media.

You Are What You Measure: The New Reality For B2B Marketers

An emphasis on measurement is hardly a new trend in marketing. The explosion of web analytics, followed by the rapid adoption of marketing automation, made reporting and analytics a core part of the day-to-day lives of B2B marketers.

  • Published in Blog

How To Build An Appealing Lead Generation Form

Ashley Walsh headshotFact: people don’t like online forms (gasp!). It’s not hard to see why: Online forms require extra work (and time) and typically stand in the way of a customer getting what he or she really wants — like a piece of content or access to software.

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