Subscribe

White Papers

The Total Economic Impact Of Employee Email As A Marketing Channel

Whether it's social media, pay-per-click advertising, email, chatbots or trade shows, today's marketing professionals have more tactics at their disposal than ever before to achieve organizational goals. But among the dizzying array of options, sometimes the simplest and most effective marketing opportunities are hiding in plain sight. In 2017, Kforce recognized that employee email represented an untapped marketing opportunity. Since…

Behind The Intent Data Curtain: How Best-In-Class B2B Brands Are Driving Success With Predictive ABM

This white paper shares a behind-the-scenes look at how top B2B enterprises like Thomson Reuters and Medecision are leveraging combinations of intent data and predictive account intelligence to gain in-depth account and stakeholder buying signals, prioritize account readiness and determine account level content and targeting strategies. Check it out to learn how these brands execute streamlined, successful campaigns at scale…

5 Ways To Increase Google Analytics Effectiveness With IP Address Intelligence

Marketers have historically sacrificed the customer experience in exchange for empowering sales with contact information. With anywhere between 90% to 98% of website visitors abandoning a site without converting, we've built a culture of optimizing for the few, rather than the many. Check out this white paper to learn five easy ways that integrating IP address intelligence into Google Analytics…

The New Marketing Standard: How Today’s Successful B2B Marketers Accelerate The Buyer’s Journey With Content

In a world where buyers are overwhelmed with a proliferation of available channels, content formats and sales messages, it's critical for companies to ensure their experience is as headache-proof as possible. To help accelerate the buyer’s journey, modern B2B marketers are turning to content. However, new research from Uberflip and Heinz Marketing revealed that 61% of B2B marketing leaders believe…

The Definitive Guide To Digital Advertising

New ad technology platforms, types of ads, methods of tracking, dynamic ad content and advances, such as the IoT, now provide endless opportunities for marketers and advertisers to engage in a cross-channel way. But, all of these new engagement opportunities can be confusing! And if executed poorly, they can lead to low engagement and irritated buyers. The goal of this…

Fixing The Five Biggest Breaking Points For Most B2B Revenue Teams

How can your organization’s revenue team develop a more effective go-to-market strategy? Start by fixing the five biggest breaking points that plague B2B revenue teams. Flip through this white paper to get solutions for solving problems such as: Integration impediments; Account matching mayhem; Routing gone wrong; Attribution agony; and Lack of alignment. Check out the white paper now! Check out…

Customer Centricity In Action: 7 Ways To Put Customers First

There's no shortage of challenges facing CX initiatives today, but there are measures you can take to improve the success rate and execution of your customer-centric goals. For this report, 166 professionals across customer experience, customer success and marketing were surveyed to uncover the challenges, tactics and metrics that are trending across organizations. Read on for the key findings, as…