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White Papers

The Definitive Guide To Digital Advertising

New ad technology platforms, types of ads, methods of tracking, dynamic ad content and advances, such as the IoT, now provide endless opportunities for marketers and advertisers to engage in a cross-channel way. But, all of these new engagement opportunities can be confusing! And if executed poorly, they can lead to low engagement and irritated buyers. The goal of this…

Fixing The Five Biggest Breaking Points For Most B2B Revenue Teams

How can your organization’s revenue team develop a more effective go-to-market strategy? Start by fixing the five biggest breaking points that plague B2B revenue teams. Flip through this white paper to get solutions for solving problems such as: Integration impediments; Account matching mayhem; Routing gone wrong; Attribution agony; and Lack of alignment. Check out the white paper now! Check out…

Customer Centricity In Action: 7 Ways To Put Customers First

There's no shortage of challenges facing CX initiatives today, but there are measures you can take to improve the success rate and execution of your customer-centric goals. For this report, 166 professionals across customer experience, customer success and marketing were surveyed to uncover the challenges, tactics and metrics that are trending across organizations. Read on for the key findings, as…

The Enterprise Guide To Perfected Personalization

Several hurdles and challenges have prevented B2B enterprises from utilizing intent data to effectively provide relevant, personalized experiences on the one-to-one level. Data from Demand Gen Report shows that more than half (53%) of marketing teams want to collect buyer intent insights on their potential customers. However, 43% said their database initiatives need significant improvement to effectively support these initiatives.…

The Complete Data Enrichment Survival Guide For Marketing And Sales

Data enrichment, when done right, can add tremendous value to your account and contact database. But, it can be a confusing project. How do you choose the right vendor? Do you need more than one vendor? What technologies do you need? How do you maximize ROI? This guide will cover the key topics on how to ensure success with your…

Compete And Win In The Age Of Account-Based Buying

According to Gartner, there are an average of 9.6 people involved in a typical B2B purchase decision and those individuals need 4.5 content "engagements" in order for you to build consensus and get the deal over the finish line. It's one thing to be able to identify accounts to target, quite another to orchestrate all of that data into meaningful…

Fixing Your Leaky Funnel: How To Maximize Marketing’s Efforts And Sales’ Time

The funnel is — in theory — a well-oiled machine that pulls in leads and converts them into customers in an organized and efficient manner. The funnel gives the marketing team tools to help identify when leads become qualified and ready to deliver to sales. Companies invest a significant amount of time and money to ensure that the funnel is…