COVID-19 Update
Subscribe

White Papers

The Quickstart Guide To Applying Intent Data At The Individual Level

Today’s B2B sales journey puts the customer firmly in the driver’s seat — but marketers can still shape the journey by responding to customer intent signals. To successfully sell to the enterprise, savvy marketers are moving beyond accounts and industries to target individual buyers with personalized content. This white paper examines how B2B marketing professionals at companies such as Hewlett…

The Comprehensive Survival Guide On Lead Scoring

Lead scoring provides data-driven guidance that empowers sales teams to prioritize their resources and maximize conversion. It's a pretty deep subject when you drill down into the nuances of the scoring model, the data requirements, the technology options and implementation obstacles. Download this guide to: Gain insight into the nuances of the scoring model; Identify the components of a good…

The Comprehensive Survival Guide For Lead Routing And Account Assignment

Almost every company has the need to route leads and assign accounts to sales reps in their Customer Relationship Management (CRM) system. It's about as universal a problem as you can get, yet it's also one of the most confusing subject areas in sales and marketing operations because every company uses unique routing and assignment processes, they change frequently, and…

What Today’s Marketers Are Focused On In 2020

Today's marketers have a lot on their minds. They're looking at every channel, every avenue and every revenue stream available to them to help their companies meet their goals. The vanity metrics and trendy tactics have been checked at the door. What marketers are focused on in 2020 is driving results and having the data to execute and optimize the…

The Total Marketing Impact of Employee Email

Whether it's social media, pay-per-click advertising, email, chatbots or trade shows, today's marketing professionals have more tactics at their disposal than ever before to achieve organizational goals. But among the dizzying array of options, sometimes the simplest and most effective marketing opportunities are hiding in plain sight. In 2017, Kforce recognized that employee email represented an untapped marketing opportunity. Since…

Behind The Intent Data Curtain: How Best-In-Class B2B Brands Are Driving Success With Predictive ABM

This white paper shares a behind-the-scenes look at how top B2B enterprises like Thomson Reuters and Medecision are leveraging combinations of intent data and predictive account intelligence to gain in-depth account and stakeholder buying signals, prioritize account readiness and determine account level content and targeting strategies. Check it out to learn how these brands execute streamlined, successful campaigns at scale…

5 Ways To Increase Google Analytics Effectiveness With IP Address Intelligence

Marketers have historically sacrificed the customer experience in exchange for empowering sales with contact information. With anywhere between 90% to 98% of website visitors abandoning a site without converting, we've built a culture of optimizing for the few, rather than the many. Check out this white paper to learn five easy ways that integrating IP address intelligence into Google Analytics…