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The New Rules Of Content Engagement: Secrets To Identifying Your Most Qualified Leads

Marketers have been missing out on a key element of the buyer’s digital body language that could help them identify their most sales-ready prospects. In this e-book, you'll learn: How the new era of content engagement is changing the playbook for marketers; New rules to better understand the content needs and preferences of your buyers; Why accommodating the fast-moving buyer…

The State Of Channel Incentive And Partner Loyalty Programs In The Manufacturing Industry

83% of organizations spent more on incentive programs this year than last year. As manufacturers grow more reliant on these programs, they have to begin revitalizing their programs to be more worthwhile for everyone involved. In addition to detailing areas within channel incentive programs that can be improved, this white paper also covers industry-wide trends relating to: Promotion types being…

Interactive Content Marketing Tool Kit

Unpacking The Interactive Content Marketing Toolkit Bring life back into your old, static content by repurposing it for the digital world. Tools like lookbooks, calculators and quizzes can help extend the value of your content — you just have to determine which tools are best for you. In this white paper, you'll learn everything you need to know about launching…

4 Keys To Track & Optimize ROI From Events

Despite the explosive growth of digital marketing over the past decade, research shows that in-person events have remained one of the top drivers of demand and revenue for most B2B organizations. But the reality is that many B2B marketers continue to put significant spend toward events without a real ability to appropriately measure their impact — especially related to specific…

Multichannel Marketing Attribution With Automated Machine Learning

The average sale results from more than 30 touchpoints. Standard practice in the industry has been to attribute a sale to the most recent marketing touchpoint, but by creating brand awareness, earlier touchpoints may have had a significant impact on a purchase decision. Marketers need a fast way to capture and analyze the complexity of human behavior, analyze the impact…

Manufacturers Extend The Digital Transformation To Sales & Marketing

In the past, the success and growth of manufacturing organizations was heavily dependent on a combination of their ability to make competitive products in a cost-effective manner and get those products to as many customers as possible. Over time, companies evolved their product operations with technology and automation, streamlining costs further. But the process of selling those products lagged at…

7 Ways Reviews Fuel B2B Company Initiatives

How etouches, Act-On Software, Looker And More Benefit From The Power Of Review Sites Online ratings and reviews have transformed the way B2B buyers purchase software and services. Some 94% of B2B buyers in the 2017 B2B Buyers Survey Report say reviews from industry peers are an important factor in their purchasing decisions; 67% say they are relying more on…