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White Papers

The Comprehensive Survival Guide For Lead Routing And Account Assignment

Almost every company has the need to route leads and assign accounts to sales reps in their Customer Relationship Management (CRM) system. It's about as universal a problem as you can get, yet it's also one of the most confusing subject areas in sales and marketing operations because every company uses unique routing and assignment processes, they change frequently, and…

What Today’s Marketers Are Focused On In 2020

Today's marketers have a lot on their minds. They're looking at every channel, every avenue and every revenue stream available to them to help their companies meet their goals. The vanity metrics and trendy tactics have been checked at the door. What marketers are focused on in 2020 is driving results and having the data to execute and optimize the…

The Total Marketing Impact of Employee Email

Whether it's social media, pay-per-click advertising, email, chatbots or trade shows, today's marketing professionals have more tactics at their disposal than ever before to achieve organizational goals. But among the dizzying array of options, sometimes the simplest and most effective marketing opportunities are hiding in plain sight. In 2017, Kforce recognized that employee email represented an untapped marketing opportunity. Since…

Behind The Intent Data Curtain: How Best-In-Class B2B Brands Are Driving Success With Predictive ABM

This white paper shares a behind-the-scenes look at how top B2B enterprises like Thomson Reuters and Medecision are leveraging combinations of intent data and predictive account intelligence to gain in-depth account and stakeholder buying signals, prioritize account readiness and determine account level content and targeting strategies. Check it out to learn how these brands execute streamlined, successful campaigns at scale…

5 Ways To Increase Google Analytics Effectiveness With IP Address Intelligence

Marketers have historically sacrificed the customer experience in exchange for empowering sales with contact information. With anywhere between 90% to 98% of website visitors abandoning a site without converting, we've built a culture of optimizing for the few, rather than the many. Check out this white paper to learn five easy ways that integrating IP address intelligence into Google Analytics…

The New Marketing Standard: How Today’s Successful B2B Marketers Accelerate The Buyer’s Journey With Content

In a world where buyers are overwhelmed with a proliferation of available channels, content formats and sales messages, it's critical for companies to ensure their experience is as headache-proof as possible. To help accelerate the buyer’s journey, modern B2B marketers are turning to content. However, new research from Uberflip and Heinz Marketing revealed that 61% of B2B marketing leaders believe…

The Definitive Guide To Digital Advertising

New ad technology platforms, types of ads, methods of tracking, dynamic ad content and advances, such as the IoT, now provide endless opportunities for marketers and advertisers to engage in a cross-channel way. But, all of these new engagement opportunities can be confusing! And if executed poorly, they can lead to low engagement and irritated buyers. The goal of this…