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Leveraging AI To Boost Lead Generation And Conversion Efforts

Artificial intelligence is on the minds of marketers now more than ever. Why? Marketers responsible for demand generation know better than anyone else that it's crucial to stay ahead of the curve with new lead generation tactics, and AI is where it's at. AI allows data across multiple sources to meet with business intelligence in one place in order to…

Data Automation Buyer’s Guide

Modern marketers deal with large volumes of data acquired through a number of different third-party sources and a stack of internal applications. This presents an unprecedented challenge, in terms of both the volume and velocity of data. Data streams into marketing departments in different formats, with varying quality, and at a scale beyond what's manageable via manual means. To process…

AI-Fueled Lookalike Modeling: An Enterprise Guide To Self-Tuning Campaigns

Gartner's Innovation Insight: Artificial Intelligence Will Transform Marketing report predicts that in the next several years, AI will enable numerous marketing applications, including natural-language conversational experiences, real-time personalization and automatic content. Another practice that can benefit from AI is lookalike modeling, an emerging sales and marketing application whose value proposition is to put qualified leads into the funnel, while streamlining…

Maximize Your Trade Show ROI With Conversational AI

Accounting for nearly one-quarter of all planned meetings in the United States, trade shows are one of the biggest spends for any organization. Although the intangible benefits are priceless, most marketers articulate success in terms of opportunities generated, so every activity must be focused on and translated to more customer data, enriched leads and documented interactions with influencers and decision…

Your No-Fear Guide To Scaling Personalized Content For ABM

While a lot has been solved for on the planning, segmentation, alignment and results fronts, the concept of personalization at scale is what's keeping many of today's marketing teams up at night. A recent survey of B2B marketers engaging in an ABM strategy showed that while creating content by account segment is one of the most effective strategies for engaging…

The Playbook To Planning Your Virtual Event

If you're thinking about "going virtual" with an event for the first time, you're probably wondering where to begin. This virtual event playbook is designed to help guide you towards success with suggestions and tips across all types of virtual events, regardless of industry or use case. Download the playbook now to get best practices for each phase of the…

The Birth Of The B2B Consumer

Your B2B buyer is living in an on-demand world. Netflix serves up personalized recommendations to encourage their next binge, Amazon makes it easy to re-up on their favorite products and Instacart knows when they're about to run out of milk. But at the office, their experience is very different. The on-demand economy has changed everything about how people expect to…