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How To Make CTV A Demand Gen Machine

How To Make CTV A Demand Gen Machine

TV has long been a brand awareness tool, and B2B brands have often found it mismatched with their needs. Instead, they've turned to performance-focused solutions such as paid search and social. Then Connected TV (CTV) entered the scene. As an advertising solution, not only did it offer measurable performance for the TV screen, it's proven to be a powerful demand…
From Office To WFH: What B2B Needs To Know About CTV Measurement

From Office To WFH: What B2B Needs To Know About CTV Measurement

The marketing mix has shifted, and B2B looks a little different these days: The TV screen is no longer solely a brand awareness play with limited access to data that makes it virtually off-limits to B2B brands. Connected TV (CTV) has enabled them to reach their target audiences with precision targeting and real-time measurement. The B2B target audience is also…
B2B Audiences: They Watch TV Just Like The Rest Of Us

B2B Audiences: They Watch TV Just Like The Rest Of Us

Connected TV (CTV) is a space that is still relatively open for B2B businesses like yours. By leveraging Connected TV as a performance channel, your B2B brand will have a leg up on the competition. Because of its precision targeting capabilities, CTV enables businesses to reach consumers in the comfort of their own homes, through a plethora of specific factors,…
The B2B Social Marketer’s Guide To Connected TV

The B2B Social Marketer’s Guide To Connected TV

Connected TV (CTV) isn't a far leap from your tried-and-true social platforms. As a social marketer, you may be surprised to see all the similarities in CTV as you start to explore, including: Campaign types; Targeting capabilities; Reporting and testing; and Creative management. CTV's digital roots make it the next best channel for B2B social marketers looking to differentiate themselves…
The Search Marketer’s Guide To Connected TV

The Search Marketer’s Guide To Connected TV

Your ad mix is lacking. While your search marketing chops are finely honed to capture demand, how are you generating new demand? Enter: Connected TV. TV is now a performance channel and a valuable one at that. Not only is it the perfect complement to your paid search campaigns (don't worry, we love paid search as much as the next…
The B2B Guide to Performance TV

The B2B Guide to Performance TV

Not every ad solution is created equal when it comes to performance marketing on Connected TV. Many offer branding and awareness campaigns, but fail to deliver meaningful ways to measure the outcomes that matter to a B2B brand. This guide is designed to share the learnings accumulated over years of helping every sort of advertiser — B2B included — generate…
4 Common Intent Data Mistakes (And How To Avoid Them)

4 Common Intent Data Mistakes (And How To Avoid Them)

Everywhere marketers turn, people are talking about Intent data. After all, 94% of marketers believe that using data to track buyer Intent gives them a competitive advantage. But Intent data is now a term whose meaning, like most buzzwords, has gotten diluted. There's a false belief that Intent data is a silver bullet, alleged to solve any and all marketing…