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Weathering the Storm: The Impact of Recalls on Brand Equity

Recalls, even those with only minor impact on the consumer, can seriously affect consumer sentiment and damage a company's reputation and the brands in its portfolio. Based on Nielsen's 2016 Annual Reputation Quotient report, which surveyed more than 23,000 U.S. adults, product recall was among the top five situations that damage corporate reputation, after dishonesty, illegal activity or a security breach. Get this guide to learn…

Winning The Narrative Battle With Protagonist

  Whether you are a business, a foundation, a public figure or a government agency, understanding people's perceptions and beliefs about your brand is essential for engaging with them. But in this day and age, traditional market research methods simply won't cut it You need a better way to navigate complex and polarizing public conversations about you. That's where Narrative…

Earned Media Influential In Performance Marketing

New Study Finds B2B Marketers Shifting Investments To Support Aggressive Pipeline Goals If your paid media efforts have been on the decline, now is the time to see what more investment in earned media tactics can do to boost your demand gen marketing efforts. Fill out the form to gain exclusive research detailing ways progressive B2B orgs are turning to…

The Digital Business Imperative

For EBusiness & Channel Strategy Professionals You recognize that digital is a pervasive threat. Now it is time to do something about it. Download this white paper to learn from Forrester Research how you can set an effective course to drive your business strategy through the power of digital. You will learn: Why 33% of executives believe that digital disruption…

Avoiding Analysis Paralysis In Marketing Measurement

An Inside Look At How Advanced Companies Are Removing Complexity & Creating Dashboards That Deliver Actionable Insights For Modern Performance-driven Marketers According to Demand Gen Report's Marketing Measurement and Attribution Survey, 85% of marketers say their current ability to measure and analyze performance and impact is lacking. To further explore this issue, we interviewed industry experts and secured an inside…

How Customer Review “Conversations” Strengthen Buyer Intent for Software and Service Providers

Given the complicated nature of B2B solution purchases, it's important to maintain the strength of buyer intent throughout the process, and to engage in customer conversations to gain feedback and improve user experience. An untapped area for these conversations is the customer review — specifically on review sites — where providers, users, and buyers can engage in dialogue about products…

Building The Modern Market Research Stack

While traditional market research methods certainly have their place, the world has changed for marketing and communications practitioners. With a treasure trove of digital data now available to us, we can harness it with the right technology to gain real, deep insights. Through natural language processing and machine learning, Narrative Analytics delivers these insights on a massive scale. In this…