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White Papers

New Forrester Research: Which ABM Platform Is Right For You?

IIn a recent Forrester survey of B2B marketers, more than a third said they are still experimenting with ABM or plan to roll out their first ABM programs in 2018. If you're looking to finally commit to an ABM platform or are in the market for an upgrade, check out The Forrester New WaveTM: ABM Platforms, Q2 2018 report. You'll…

6 Stories Of How AI Solutions Are Improving Lead Conversion Results For High-Growth Companies

This portfolio contains six stories of how AI solutions are improving lead conversion results for high-growth companies. You'll learn how: CenturyLink leverages AI assistants to convert more leads into sales-ready prospects; The Los Angeles Film School utilizes AI for personalized lead engagement; NewVoiceMedia generated significant results by having their AI assistant follow up on every lead; ScaleArc's virtual sales assistant…

The Complete Deduplication Survival Guide

Deduplication is one of the biggest data quality improvement processes that every marketing and sales operations professional has experienced firsthand. Data deduplication is simple in concept but can be quite complex in execution, especially when dealing with records distributed across multiple systems. Data deduplication is not a one-time exercise. An effective dedupe program is implemented as a continuously running program.…

The State Of Channel Incentive And Partner Loyalty Programs In The Manufacturing Industry

83% of organizations spent more on incentive programs this year than last year. As manufacturers grow more reliant on these programs, they have to begin revitalizing their programs to be more worthwhile for everyone involved. In addition to detailing areas within channel incentive programs that can be improved, this white paper also covers industry-wide trends relating to: Promotion types being…

Interactive Content Marketing Tool Kit

Unpacking The Interactive Content Marketing Toolkit Bring life back into your old, static content by repurposing it for the digital world. Tools like lookbooks, calculators and quizzes can help extend the value of your content — you just have to determine which tools are best for you. In this white paper, you'll learn everything you need to know about launching…

4 Keys To Track & Optimize ROI From Events

Despite the explosive growth of digital marketing over the past decade, research shows that in-person events have remained one of the top drivers of demand and revenue for most B2B organizations. But the reality is that many B2B marketers continue to put significant spend toward events without a real ability to appropriately measure their impact — especially related to specific…

Multichannel Marketing Attribution With Automated Machine Learning

The average sale results from more than 30 touchpoints. Standard practice in the industry has been to attribute a sale to the most recent marketing touchpoint, but by creating brand awareness, earlier touchpoints may have had a significant impact on a purchase decision. Marketers need a fast way to capture and analyze the complexity of human behavior, analyze the impact…