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Forrester Evaluates B2B Customer Analytics Market

Leading customer analytics platforms arm B2B professionals with the guidance and automation required to make significant strides toward personalized experiences at scale, with analytics and insights being key drivers of success. In a recent Forrester study, six B2B customer analytics platforms were evaluated for their improved application of AI, data mastery and product innovation offerings. The six platforms featured in…

The Enterprise Guide To Perfected Personalization

Several hurdles and challenges have prevented B2B enterprises from utilizing intent data to effectively provide relevant, personalized experiences on the one-to-one level. Data from Demand Gen Report shows that more than half (53%) of marketing teams want to collect buyer intent insights on their potential customers. However, 43% said their database initiatives need significant improvement to effectively support these initiatives.…

The Complete Data Enrichment Survival Guide For Marketing And Sales

Data enrichment, when done right, can add tremendous value to your account and contact database. But, it can be a confusing project. How do you choose the right vendor? Do you need more than one vendor? What technologies do you need? How do you maximize ROI? This guide will cover the key topics on how to ensure success with your…

Compete And Win In The Age Of Account-Based Buying

According to Gartner, there are an average of 9.6 people involved in a typical B2B purchase decision and those individuals need 4.5 content "engagements" in order for you to build consensus and get the deal over the finish line. It's one thing to be able to identify accounts to target, quite another to orchestrate all of that data into meaningful…

Fixing Your Leaky Funnel: How To Maximize Marketing’s Efforts And Sales’ Time

The funnel is — in theory — a well-oiled machine that pulls in leads and converts them into customers in an organized and efficient manner. The funnel gives the marketing team tools to help identify when leads become qualified and ready to deliver to sales. Companies invest a significant amount of time and money to ensure that the funnel is…

Leveraging AI To Boost Lead Generation And Conversion Efforts

Artificial intelligence is on the minds of marketers now more than ever. Why? Marketers responsible for demand generation know better than anyone else that it's crucial to stay ahead of the curve with new lead generation tactics, and AI is where it's at. AI allows data across multiple sources to meet with business intelligence in one place in order to…

Data Automation Buyer’s Guide

Modern marketers deal with large volumes of data acquired through a number of different third-party sources and a stack of internal applications. This presents an unprecedented challenge, in terms of both the volume and velocity of data. Data streams into marketing departments in different formats, with varying quality, and at a scale beyond what's manageable via manual means. To process…