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Avoiding Analysis Paralysis In Marketing Measurement

An Inside Look At How Advanced Companies Are Removing Complexity & Creating Dashboards That Deliver Actionable Insights For Modern Performance-driven Marketers According to Demand Gen Report's Marketing Measurement and Attribution Survey, 85% of marketers say their current ability to measure and analyze performance and impact is lacking. To further explore this issue, we interviewed industry experts and secured an inside…

How Customer Review “Conversations” Strengthen Buyer Intent for Software and Service Providers

Given the complicated nature of B2B solution purchases, it's important to maintain the strength of buyer intent throughout the process, and to engage in customer conversations to gain feedback and improve user experience. An untapped area for these conversations is the customer review — specifically on review sites — where providers, users, and buyers can engage in dialogue about products…

Building The Modern Market Research Stack

While traditional market research methods certainly have their place, the world has changed for marketing and communications practitioners. With a treasure trove of digital data now available to us, we can harness it with the right technology to gain real, deep insights. Through natural language processing and machine learning, Narrative Analytics delivers these insights on a massive scale. In this…

How Payscale Generates Qualified Leads And Consistent ROI

Payscale: A Case Study As marketing has gone digital, traditional push techniques like displays and ads have become less effective. Today, top brands and organizations want to do more than just talk to audiences — they want to pull them into their sales funnels with high-quality content that solves problems and demonstrates value. Check out this case study to see…

How To Solve The B2B Data Quality Crisis

An Expert Assessment of The Network of Record The challenges of data quality are widely recognized. They will only get worse as business data getsmore complicated and businesses evolve more rapidly. The Network of Record is a continuously-updateddatabase of company and contact information constructed from multiple sources including publicdata, commercial vendors and sales and marketing interaction records from participating Radius…

Sizing Up DIY vs. Do It For Me In B2B Marketing

Why The DIFM Revolution Is Making More Sense For Small To Mid-sized Teams To Accelerate Campaigns & Pipeline Impact The DIFM revolution that has quickly taken hold in the consumer world is now being applied to marketing automation. In the process, it has enabled small to mid-sized marketing teams to perform on par with much larger organizations. DIFM partners can…

LookBookHQ: A Case Study

How DemandWorks Delivers Binge-Ready Leads From Target Accounts You may have heard that the content "bingeing" is the most important metric when generating qualified leads. This guide teaches you about why content bingeing is a great indicator of a qualified lead, and which company can help deliver that metric to you. In this case, you'll learn how DemandWorks helped deliver:…