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Compete And Win In The Age Of Account-Based Buying

According to Gartner, there are an average of 9.6 people involved in a typical B2B purchase decision and those individuals need 4.5 content "engagements" in order for you to build consensus and get the deal over the finish line. It's one thing to be able to identify accounts to target, quite another to orchestrate all of that data into meaningful…

Fixing Your Leaky Funnel: How To Maximize Marketing’s Efforts And Sales’ Time

The funnel is — in theory — a well-oiled machine that pulls in leads and converts them into customers in an organized and efficient manner. The funnel gives the marketing team tools to help identify when leads become qualified and ready to deliver to sales. Companies invest a significant amount of time and money to ensure that the funnel is…

Leveraging AI To Boost Lead Generation And Conversion Efforts

Artificial intelligence is on the minds of marketers now more than ever. Why? Marketers responsible for demand generation know better than anyone else that it's crucial to stay ahead of the curve with new lead generation tactics, and AI is where it's at. AI allows data across multiple sources to meet with business intelligence in one place in order to…

Data Automation Buyer’s Guide

Modern marketers deal with large volumes of data acquired through a number of different third-party sources and a stack of internal applications. This presents an unprecedented challenge, in terms of both the volume and velocity of data. Data streams into marketing departments in different formats, with varying quality, and at a scale beyond what's manageable via manual means. To process…

AI-Fueled Lookalike Modeling: An Enterprise Guide To Self-Tuning Campaigns

Gartner's Innovation Insight: Artificial Intelligence Will Transform Marketing report predicts that in the next several years, AI will enable numerous marketing applications, including natural-language conversational experiences, real-time personalization and automatic content. Another practice that can benefit from AI is lookalike modeling, an emerging sales and marketing application whose value proposition is to put qualified leads into the funnel, while streamlining…

Maximize Your Trade Show ROI With Conversational AI

Accounting for nearly one-quarter of all planned meetings in the United States, trade shows are one of the biggest spends for any organization. Although the intangible benefits are priceless, most marketers articulate success in terms of opportunities generated, so every activity must be focused on and translated to more customer data, enriched leads and documented interactions with influencers and decision…

Your No-Fear Guide To Scaling Personalized Content For ABM

While a lot has been solved for on the planning, segmentation, alignment and results fronts, the concept of personalization at scale is what's keeping many of today's marketing teams up at night. A recent survey of B2B marketers engaging in an ABM strategy showed that while creating content by account segment is one of the most effective strategies for engaging…