COVID-19 Update
Subscribe

White Papers

Checklist For Choosing A Partner Portal To Accelerate Your Channel Program

Between achieving channel key performance indicators (KPIs) and company revenue growth, the right partner portal can help move the needle. What's more, the best partner portals facilitate marketing automation; real-time communication and collaboration; and accelerated performance through training, data and reports. This checklist covers how to evaluate your channel's needs. It reviews the features you should look for in a…

A Guide To The New Era Of Agile Marketing Planning

This spring was a wake-up call to all marketers that the traditional planning process isn't working anymore. Planning programs and locking in spend a year in advance leaves no room to pivot when markets shift or company processes demand it. We're twisting ourselves into knots that we can't get out of. Marketers are working harder, with less resources, and need…

The 10 Best Ways To Boost Revenue From Your Website

Traditionally, websites have played the role of an online brochure — showcasing generic information about your organization. Over time, however, it has evolved to become a direct link to conversions and a revenue generator that provides the opportunity to deliver relevant experiences to potential buyers, prospects and customers alike. It’s the first place your visitors go when they discover your…

The Quickstart Guide To Applying Intent Data At The Individual Level

Today’s B2B sales journey puts the customer firmly in the driver’s seat — but marketers can still shape the journey by responding to customer intent signals. To successfully sell to the enterprise, savvy marketers are moving beyond accounts and industries to target individual buyers with personalized content. This white paper examines how B2B marketing professionals at companies such as Hewlett…

The Comprehensive Survival Guide On Lead Scoring

Lead scoring provides data-driven guidance that empowers sales teams to prioritize their resources and maximize conversion. It's a pretty deep subject when you drill down into the nuances of the scoring model, the data requirements, the technology options and implementation obstacles. Download this guide to: Gain insight into the nuances of the scoring model; Identify the components of a good…

The Comprehensive Survival Guide For Lead Routing And Account Assignment

Almost every company has the need to route leads and assign accounts to sales reps in their Customer Relationship Management (CRM) system. It's about as universal a problem as you can get, yet it's also one of the most confusing subject areas in sales and marketing operations because every company uses unique routing and assignment processes, they change frequently, and…

What Today’s Marketers Are Focused On In 2020

Today's marketers have a lot on their minds. They're looking at every channel, every avenue and every revenue stream available to them to help their companies meet their goals. The vanity metrics and trendy tactics have been checked at the door. What marketers are focused on in 2020 is driving results and having the data to execute and optimize the…