by Amanda Hollenbeck | Sep 24, 2019 | Blog
Want to know what worked in B2B in 2019 and form goals for your 2020 plan? Demand Gen Report’s 6th annual Strategy & Planning Series will help B2B marketing and sales professionals look at their 2019 attribution models and develop a plan for 2020. The...
by Amanda Hollenbeck | Sep 23, 2019 | Demanding Views
We’re often involved in sales engagements where the prospect has either recently changed their marketing automation platform or is considering a switch. Migration can be extremely costly — so why do it? Maybe it’s Oracle, Adobe and Salesforce battling for...
by Amanda Hollenbeck | Sep 23, 2019 | Industry News
Marketo CEO Steve Lucas has announced his departure from Adobe, roughly one year after the company signed a definitive agreement to purchase Marketo for $4.75 billion. “It’s times like these that I think about the phrase ‘it’s not personal, it’s just...
by Amanda Hollenbeck | Sep 20, 2019 | Solution Spotlight
NewsCred has extended capabilities of its enterprise content marketing platform (CMP) with new analytics across digital content optimization, team efficiency, content production and pipeline attribution. The new features are designed to give marketers unparalleled...
by Amanda Hollenbeck | Sep 20, 2019 | Industry News
InsideSales, a sales software and lead management tool, unveiled the Revenue Acceleration Cloud, which is designed to combine AI algorithms and CRM data to help revenue teams build closeable pipeline and retain and expand their businesses. The Cloud offering includes...
