by Amanda Hollenbeck | Sep 20, 2019 | Industry News
Adobe has launched new capabilities within the Marketo Engage ABM Essentials offering, part of the Adobe Marketing Cloud, including new AI-powered models in its Account Profiling tool and an expanded LinkedIn partnership. The two updates aim to help accelerate the...
by Amanda Hollenbeck | Sep 19, 2019 | Industry News
Salesforce has unveiled its Einstein Search feature, designed to solve the complexities of CRM search by making them more intelligent, less overwhelming and more personal and effective for sales and marketing teams. The new feature is designed to help resolve the...
by Amanda Hollenbeck | Sep 17, 2019 | Industry News
Oracle has released updates to CX Unity, the company’s enterprise-class customer data management platform, as well as new additions and updates to its data-driven CX Cloud, which is pre-integrated with the CX Unity platform. Designed to help teams develop...
by Amanda Hollenbeck | Sep 16, 2019 | Solution Spotlight
RollWorks’ new account scoring capabilities expand upon the company’s account-based platform and identification solution. The account scoring feature is designed to enable account-based sales and marketing teams to score and prioritize target account...
by Amanda Hollenbeck | Sep 13, 2019 | Demanding Views
How would you like to see a plethora of buyers lurking around each opportunity in your sales pipeline? I mean all the buyers, including those that don’t directly engage, but show some level of interest. The ones that don’t expose themselves. Buyers who are...
