by Amanda Hollenbeck | Sep 12, 2019 | Industry News
When it comes to the wealth of data that marketers have at their fingertips, harnessing accurate and clean data is key to building an effective marketing campaign, but new research shows marketing teams may be facing some challenges. According to a 2019 Forrester...
by Amanda Hollenbeck | Sep 11, 2019 | Industry News
Mintent, a content marketing platform, has launched Mintent Trackable Links at Content Marketing World 2019, a multichannel analytics system that aims to help marketers track content performance and engagement in real-time from one campaign across all channels. ...
by Amanda Hollenbeck | Sep 10, 2019 | Industry News
AdRoll Group, known for its services RollWorks and AdRoll, has rebranded itself as the marketing and technology company NextRoll, Inc. The company has also launched NextRoll Platform Services, a marketing technology and data stack designed to help improve demand...
by Amanda Hollenbeck | Sep 10, 2019 | Industry News
Kabbage, a financial technology company for small businesses, has agreed to acquire Radius Intelligence, a small-business customer data platform for B2B revenue teams. Following the acquisition, Kabbage will gain insights into more than 20 million small businesses in...
by Amanda Hollenbeck | Sep 10, 2019 | Industry News
Mediafly, a sales enablement and content management platform, has acquired UK-based sales enablement platform iPresent. The acquisition aims to provide Mediafly users with a range of offerings — such as workshops and advisory services, ROI and TCO calculators, CRM...
