by Andrew Gaffney | Oct 31, 2019 | Blog
Since we cover performance marketing trends on a daily basis, we geek out a bit over any events that cover topics like revenue operations, sales/marketing alignment, ABM and data. That’s why the OpsStars event has emerged as one of our favorite events of the...
by Andrew Gaffney | Sep 6, 2019 | Industry News
The B2B community has lost one of its true thought leaders and visionaries with the sudden passing of Matt Senatore. As the leader of SiriusDecisions’ Account-Based Marketing service, Senatore helped drive the rapid expansion of the ABM category. Senatore...
by Andrew Gaffney | Jun 19, 2019 | Blog
The month of June brought in a heat wave of M&A activity in the software/technology category, and the megadeals that took place could point to future deals more directly impacting the martech and salestech categories. Things started to get interesting the first...
by Andrew Gaffney | Apr 17, 2019 | Blog
There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost universally to get prospects to raise their hand. The marketing team would be developing some compelling offer of a webinar, white paper or E-book, decide who to target,...
by Andrew Gaffney | Mar 15, 2019 | Industry News
In yet another sign of the explosive growth of the ABM category, more than 1,000 attendees turned out at Pier 27 in San Francisco for the 6th Annual ABM Innovation Summit, hosted by Demandbase. With a program featuring four tracks mixing practitioners, thought leaders...
