by Anna Spiewak | Mar 20, 2017 | Industry News
Almost two-thirds of firms lose business when the sales team doesn’t have the needed content available, according to new research published jointly by MarcomCentral, a cloud-based marketing asset management company, and Demand Metric, a research and advisory...
by Anna Spiewak | Mar 17, 2017 | Demanding Views
It’s hard to ignore the appeal of cloud and SaaS solutions in the business world—given the plethora of options available, the low cost of entry, on-demand scaling and the notion that your IT department will be duty-free when it comes to any software maintenance...
by Anna Spiewak | Mar 16, 2017 | Industry News
Aprimo, a marketing operations platform, has announced the purchase of ADAM Software, a digital asset management vendor, for an undisclosed fee. ADAM will integrate directly into Aprimo’s platform, which will enable customers to handle the production and...
by Anna Spiewak | Mar 14, 2017 | Industry News
Informatica, a data integration and cloud management solutions provider, has announced the extension of its partnership with Google Cloud, allowing the former to provide cloud integration, marketing analytics and data warehouse modernization services. The unified data...
by Anna Spiewak | Mar 13, 2017 | Industry News
Marketing automation company Marketo and Infor, an enterprise software firm, have announced a partnership to jointly sell their core products to businesses seeking sales and marketing software. The organizations stated the decision to partner was made in order to help...
