by Audrey Goodson Kingo | Jun 23, 2016 | Industry News
Marketing automation provider SharpSpring announced the launch of a landing page builder and blog builder. The capabilities will enable users to use existing lead data captured in SharpSpring and build pages and emails that adapt to visitors by displaying different...
by Audrey Goodson Kingo | Jun 21, 2016 | Demanding Views
Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus on a large, undifferentiated audience. We want — and need — to speak to those who are predisposed to listen to us. That means we need to know about...
by Audrey Goodson Kingo | Jun 16, 2016 | Industry News
Cloud-based customer training platform Skilljar has integrated with Pardot, positioning companies to automate customer training and onboarding activities while also providing the right tools to engage and nurture their customers with more personalized content....
by Audrey Goodson Kingo | Jun 15, 2016 | Industry News
For many of today’s B2B marketers, success is no longer measured by generating leads at the top of the funnel. Increasingly, marketing execs are responsible for creating campaigns that lead directly to revenue — a shift being propelled by advances in multi-touch...
by Audrey Goodson Kingo | Jun 15, 2016 | Case Studies
Computer manufacturing giant HP leveraged SalesPredict’s predictive capabilities to improve its lead and account scoring efforts. Challenge: The sales team for medium and large printers within HP’s Indigo and Inkjet Press Solutions division was struggling...
