by Audrey Goodson Kingo | May 5, 2016 | Financial News
Webinar platform ON24 received a $25 million investment from Goldman Sachs’ Private Capital Investing group to accelerate its domestic and international expansion, as well as enhance the capabilities of its marketing platform. The funding follows a year of rapid...
by Audrey Goodson Kingo | May 4, 2016 | Industry News
Captora has introduced several new additions to its Top-of-Funnel (ToFu) digital marketing platform. The updates aim to help marketers prioritize, launch and optimize a portfolio of campaigns across search, advertising and social media channels. With the updates,...
by Audrey Goodson Kingo | Apr 29, 2016 | Industry News
Marketers who use predictive analytics in their demand generation process are more likely to achieve their objectives, according to the results of a recent study conducted by B2B predictive marketing platform Radius, in conjunction with Demand Metric. Of the 295...
by Audrey Goodson Kingo | Apr 28, 2016 | Industry News
Avention, a data solutions provider and maker of OneSource Solutions, announced the release of its OneSource ABM platform. The new solution aims to provide marketers with the key ingredient for an effective Account-Based Marketing strategy: the data insights necessary...
by Audrey Goodson Kingo | Apr 28, 2016 | Financial News
Marketing automation software provider Marketo announced a 35% increase in year-over-year revenue for the first fiscal quarter. The company’s revenue in Q1 totaled $62.2 million, in line with analysts’ expectations. In a call with investors, Marketo...
